F(x) has to be one of the most overlooked bands of Korean Pop. Well, not overlooked by fans but by their own company. Last year, F(x) made their comeback with Red Light, but promotions were cut short after Sulli “went on a hiatus” and that is basically code for “going against your company”. But now, I guess we will see the revival of F(x) with Amber, the group’s resident rapper, making her solo debut with Shake That Brass, which features SNSD’s Taeyeon. Amber is the first member of the group to undergo formal promotions for solo work. Other F(x) members are widely known for their OSTs and also acting works.
I think anyone listening to this song could tell it is very Americanized. There is no KPOP feel to it, but really a very big mass American appeal to it. In my last review, I did talk about the ongoing trend about mashup between various genres. For this song, I think all of the sounds went really well together. This song flowed soundly and I could not feel awkward or did not cringe at some places. Amber’s rap is pretty good and I really love the “na na na”part. That is pretty cool. Taeyeon’s part was okay. I am sure it could have been left out and Amber put in another rapping segment or another “na na na” part. As for the title, I am 100% Amber changed the wording around to avoid getting cricisted and banned from the networks. That or she really wants to shake some brass. Literally. But it was a very catchy songs and those trumpet sounds were really appealing to my ears.
This is one very bright and colourful video. You can tell that Amber brought the youth to her video. I like it how she invited most her friends to the shoot. It is pretty smart and at the same time, shows that she is very connected in the industry. So many people including Jackson, Joon from G.o.D, Rome from C-Clown, Min and Jia from Miss A, Brad from Busker Busker and many more celebrities that I cannot name from the top of my head attended. I love the little comic sound effects that they added in. That laundro-mat scene was pretty interesting. I would like some glasses that gets everyone to party, but that last part was embarrassing. Guess the glasses last only a few times. I like it how they took the gold brass colour and used that throughout the video. I believe in every scene there was something gold or made of brass. Nice video.
The dance was cool. I honestly don’t know what to say. It guess it is catchy. I just can’t really imagine a different dance routine in place of this one.
A very vibrant and colourful comeback. 8.5/10