This is the first BOA comeback that I am reviewing. I believe the last one was Only You and I never got around to it. For those who don’t know, BOA is a very popular female soloist in Korea who has been around since the early 2000s and have proven to be one of the most successful acts in Korea at the moment. She was only a young teen when she made her debut, and now, is more known as the Queen of KPOP. She is now 15 years into the industry and is still going strong.
Overall, her songs are nice, just the recent ones have been very bland and boring. What happened to those big hits like Hurricane Venus? Her last comeback, Only You, really lacked colour and feel. So that was overall very disappointing. Now she returned with two songs, to me, had the same initial feelings with Only You. Who Are You? is more of a romantic pop song that sounded okay. I don’t have much against her, but her voice suits the songs with more of a dance feel to it. The song has a nice instrumental and fitted the Spring weather quite well. I don’t think the rapping was needed. It wasn’t bad but it disrupted the feel of the song for me. Kiss My Lips was more of a subtle dance song. The dance feel was there, but it wasn’t as big as her other pop hits. Not a big fan of the start of the song. It sounded very weird. The rest of the song was very boring. It lacked appeal and catchiness for me, which was very disappointing. Though I can see how the song is a pretty good song, it just “misses the beat for me”. But as I said before, 15 years in the making and there is no signs of stopping. I am 100% sure that BOA will put something out that I will enjoy one day, just not this time.
As the music videos go, I don’t mind them. Both a ridiculous at some points, but it works I guess. Like in Who Are You, it is an okay video. You could tell that is was going to be something long the lines of a romance plot. But what’s with the random CCTV shots of her dancing (and it is sad to admit that I look like that at parties)? And the random scene where she randomly flies and jump to her next destination? It makes so little sense, but in the end, she got to the “one she was hoping for”. Someone should like mention that Sehun is like 6 years her junior… -runs away-
As for Kiss My Lips, I thought it was a very stylish video. Just those close up shots of her in the white room and the different coloured lights and patterns projected really disappointed me. I can’t see her face for half of them because it was so dark. And you probably know I already hate them, even though they are meant to look arty. But beside, it was a nice video that was clean and the dancing set fitted the overall song quite well.
As for the dance for Kiss My Lips, I thought it was a little boring. I like the Vegas style fans and I guess we can see that Femme Fatale concept she is going for in this comeback with this song. Though, it was not as impressive as Only You’s dance though.
I feel like I did 3 reviews for some reason. But BoA’s comeback was deemed as successful. Just SM really needs to sort out their problem with overlapping comebacks. SHINee, EXO and BoA are promoting at the moment. Kind of excessive. I don’t want to start any wars, but SM’s money hunt is going a little too far. Also SNSD is due to comeback this month as well. And this is why SM has overworking controversies. Didn’t want to leave this review on a bad note, but I had to address it somewhere. Maybe a rant article in the future?
Who Are You? – 3/10
Kiss My Lips – 3/10
Which BoA song did you like for this comeback? Kiss My Lips or Who Are You? Results will be published in the Rewind article for June, in July.