D×D×D – SHINee

One of my goals for this is to review more Japanese songs. And it has been a goal that I have been trying to achieve for the past few years. While I spent some time reviewing only a limited amount of Japanese songs during the first six months of last year, I barely did any reviews in the second half of the year. But I did take some time to discover new artists from Japan and hopefully, when they release something this year, I will jump onto it and review it. SHINee made their comeback to Japan after promoting in Korea last year with a brand new album. D.D.D was the title track for the album, which had the same name.

The song is like a rock and dance mash up which sounds pretty good. There is a lot of auto-tune to start off the song and that was a major turn off for me. But I stayed around and the rest of the track is great. Just that auto-tuned was too excessive in my opinion. When I first heard the chorus, I was a little torn. The genre of the chorus seemed to be a little different compared to the rest of the song. I personally like the chorus now, just sometimes when I listen to the song over and over again, it just feels a little disjointed and does not match well with the rest of the song. Vocals were not that strong in this song, but it suited the instrumental. Minho’s rapping was bomb as hell in the song. Personally, this sound goes well with SHINee in my opinion. If they went with this sound in Korea, I think it would be a worthwhile move for them. Come to the think of it, a Korean version would be nice. Overall, I think this is a great song, but it took a few listen to take everything in and consolidate different aspects of the song.

The music video had a more edgier feel to it. More than what we are used to. The video is quite dark and suits that rock theme that the song had going for. I feel like the solo shots of the members where they were standing in the corridors or in tight places were the best part of the video. The dance set seemed generic and boring. Not exactly fond of the holograms of the members that appeared in the video. It just looked like their souls were leaving their own bodies. And of course, everyone in the comments on the video is enjoyed the SHINee times 2. Why ahve one SHINee when you get the option of two. I also like it how they have them positioned as if they were having some duel or dance off. The ending was somewhat dramatic. Fire setting the alarm off, chair is being smashed, TV is being smashed, Minho ripping this shirt (per usual) and Onew with his gas…. I had to. Could not resist.

The dancing was not that impressive. There was a lot of bouncing and all, but beside that, there was not much to comment on.

First Japanese review of the year and I promise you: more will be coming. For D×D×D, 7/10.



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