2016 has officially began in KPOP with the debut of IMFACT (This is the first group from a major company to make their debut this year). Yeah, it would be a boring year if there were no new debuts. IMFACT is a 5 member boy group, that is under Star Empire Entertainment, the home of Nine Muses & Z:EA. Let’s hope their company can do a better job with the promotions of this band than certain others. Anyway, the band is made up of Lee Ji An, Kim Tae Ho, Lee Sang, Park Jae Up and Na Ung Jae. They officially made their debut on 27th of January, with the release of their mini album Lollipop.
I had my suspicions with the song and I guess what I had in mind was kind of right. Like the song title suggest, the song has a very bright sound and the boys would attempt a bright concept. The song kind of irked me a little bit when I first listened to ti, but damn, it grew on me. First off, the song, from start to end, had powerful vocals and that rapper was such a deep and husky voice. That high note at the end really made my jaw drop and saying that, I am quite sure that this debut song showed the member’s talents really well. The song itself has this funky sound to it and I thought the song sounded very modern and cool. Even with the funky sound, the song has the dance element sound to it. The trumpets really fit in well with the song. The chorus was really addictive and catchy to my ears. To the point, where I am listening to this song constantly. A little disappointed with the “Come On, Yeah, I Like Lollipop, Okay, Leggo” part in the song (just before the bridge). That is the only part of the song that I would love to get rid of, but beside that small 5 second part, I think this is a solid debut song!
As for the music video, I’m a little torn. Overall, I think it is a good video, but there were some scenes that had me doubting the whole concept. For example, the scene that consisted of just the girl’s ass and they were all staring at it. Ummm… You do know that you are attempting a high school concept, and I don’t staring at a girls ass and saying that she is your “lollipop” is appropriate. Further more, why were they stripping the poor dude and making him run out into the arms of another shirtless member and then capturing right at the nipple area. Yeah, call me dirty mind, but I personally did not think it was needed to go to all that length for the video. I am sure someone could have thought something a little more appropriate for the setting and concept. Sure it fits in with the fun concept of the video, but not the school boy. However, I would only consider them as minor problems with the video. The video was very bright and the amount of fun that they were having coincided with the song. Nothing felt like it was forced (i.e. their expressions all seemed genuine and that they were having way too much fun filming the video). Maybe some of the video (especially with the teacher dancing) could be described as cliche, but I think overall, it was an excellent video to introduce the band with.
The dance is what I want to speak more. Too much Nae Nae in my opinion, but overall, I think the dance looked really cool and fitted in with the song. Even on stage, their expressions don’t seemed to be forced. I think the dance was really well done and highlighted the boys capabilities even more.
Definitely a band to look out for in the future. Looking forward to what songs and concept they will be going for next. Solid and amazing debut. 9/10