Recap of MelOn Music Awards 2015 and Thoughts

The MMA or MelOn Music Awards were held on the 7th of November 2015. MelOn does not refer to the fruit but rather the music chart and on-line music store in South Korea. It is held by LOEN Entertainment, which owns the music distribution company. The music award has its own unique criteria where it only calculates digital sales of artists in the past year and incorporate these sales with on-line votes of fans.

The following artists, groups and actors attended the ceremony: Big Bang, Yoona (SNSD), Hyukoh, Hyorin & Dasom (Sistar) (did not perform), Toy (did not perform), APINK, Zion.T, Sane, iKON, GFriend, Mad Clown (did not perform), Hong Jin Young, BTS, Red Velvet, EXID, Monsta X, Winner (did not perform). Actors, actresses and other celebrities attended the night as presenters.

The show on the night was hosted by Yoo Byung Jae and Seo Kang Joon. They were shortly joined by Lee Boo Yi, Kim Shin Young, Kim So Hyun & Irene (Red Velvet). The red carpet was hosted by Youngji (Former Member of Kara) and Seo Yuri.

Below are the winners on the night. Afterwards, I have left some comments regarding some awards:
Top 10 Artist – SHINee, Girl’s Generation, Hyukoh, Toy, Big Bang, Sistar, EXO, APINK, Zion.T, Sane.
Best New Artist – iKON & GFriend
Best Rap/Hip Hop – Mad Clown ft. Jinsil (Fire)
Best Ballad – Baek Ah Yeon ft. Young K (Shouldn’t Have)
Best RnB – Naul (Living In The Same Time)
Best Rock – Kim Sung Gyu (The Answer)
Best OST – Loco & Yuju (Spring Is Gone By Chance)
Best Trot – Hong Jin Young (Love WiFi)
Best Pop – Mark Ronson ft. Bruno Mars (Uptown Funk)
Best Male Dance – BTS (I Need U)
Best Female Dance – Red Velvet (Ice Cream Cake)
Best Folk – 10cm (Sseudam Sseudam)
Best Indie – Standing Egg ft. Wheein & Obroject Yundak (The Sunlight Hurts)
Netizen Popularity Award – Big Bang (Bang Bang Bang)
Hot Trend Award – Infinite Challenge (Yeongdong Expressway Music Festival)
Best Music Video – Park Jin Young ft. Jessi (Who’s Your Mama?)
Song Writer Award – Teddy
MBC Music Star Award – EXID
1theK Performance Award – Monsta X
Album Of The Year (Daesang) – EXODUS
Song Of The Year (Daesang) – Bang Bang Bang
Artist Of The Year (Daesang) – Big Bang

I personally think above is a fair spread for award winners. While I am not knowledgeable to comment on categories such as Best Indie and Best Folk, the rest show 2015 in its glory. Once again, I think Seventeen deserves the Best New Artist award and GFriend finally got what they deserved (it’s a good thing. Kind of sounded like I was hinting at something bad). Sistar and APINK’s Top 10 awards caught me off guard since they were quickly taken over by other artists on the digital charts and failed to be up to par with the other artists. I am glad to see Kim Sung Gyu win something for his album. It was really good.

And as per usual, there were performances that night from the groups who won awards. Performers included: Hyukoh, Big Bang, APINK, Zion.T, Sane, BTS, EXID, Red Velvet, Monsta X, iKON and GFriend. It would have been nicer to see some more artists who won from the night perform. I think best performance of the night was BTS with their cool jackets that had light coming off them. A very large portion of the show was dedicated to Big Bang, which had people talking. Sure, they won a lot of award, but I agree with majority of the audience. Big Bang’s performances just made it feel like one Big Bang concert. Sure, they won prestigious awards, but it just robbed the other artists of their night, who also put hard effort into making 2015 their year. Would have I gotten angry over the fact they turned the award show into a mini concert? No, but maybe they should have dropped one or two songs.

Overall, I think MMA15 was pretty fair. They had a large variety of winners (mainly because they have a lot of categories) and minus that small complaint regarding the performances, the show was great. Oh, but damn was the presentation of the awards cringe worthy. Probably this ceremony takes the award for  “Worst Presentation of Awards” award. Could have done it in a way where the presenters did not feel that ashamed of themselves.

 

 

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