It has been a long time coming (both the solo debut and this review), but Tiffany from SNSD is finally here. After the success of Taeyeon with her two widely known singles, Tiffany has officially made her own solo debut, the second member (well, it is more like the third) to branch out onto the stage as a solo act. It was a much high anticipated solo debut that everyone had been waiting for.
I like the song. I listen to it and I can’t help to sing or tap my foot along with it (at the bare minimum). But to be honest, it was a little underwhelming at first. Tiffany (like Taeyeon) is known for her vocals in SNSD, and I thought she would go with the ballad concept. However, I was genuinely surprised to hear the dance track. However, it just did not feel like it was right for her. It’s grown a lot on me, though. Vocally and musically, it was pretty a. But then I realised, this song sounds a lot like the song we got back in the day from pop artists in America (before the industry got saturated with autotune and mediocre tracks). This song definitely throws it back to the 00’s, which is the era of American pop music that I really liked. It has that nostalgic feel to it and without even blinking, I can tell an American producer made it. Tiffany is also American, and it kind of makes sense she would go down that path. The electronic and dance elements this song had was pretty damn good. It also sounds sexual without going too far or making it sound like it is over the top. I don’t mean the song is sexual or anything, just her voice sounds like sex to my ears. And with this instrumental, I feel like I am on cloud 9.
Little confused with the music video. Given SM’s last few artistic and abstract videos, this really misses the mark, unfortunately. It is a really bland video, slapped together quite quickly. Dance scenes and closeups of Tiffany. Describing it that way makes it sound boring, but honestly, that is what I got out of the video. It has that nice American feel, though. And I guess there was a plot to it. Boring Tiffany sleeps and enters the world full of colour and fun. She then wakes up, bringing her back to boring land. Really disappointed, because SM’s video have been really good these past few comebacks. It just feels like more a party scene would have fitted the song more. Her solo shots made her look good, but it just doesn’t have that EDM, electronic feel to it. In other words, the video was pretty much detached from the song.
Dance wise, it was pretty good. Not many KPOP artists get down and lie on the floor. I can think of a few, but not many. Definitely had the American channelling through it.
Overall, the song was pretty good. Disappointed that she didn’t win much with the song. Towards the end of the promotional period, I thought she should have won more with the song. 6.5/10