[Review] That’s My Jam – B.A.P

B.A.P has returned after 5 months with a brand new single. Earlier in the year, the guys made their first comeback of 2016 with Feel So Good. After finishing promotions for the song, they went on a world tour and recently completed it. Now, back in South Korea, launched right back in with their song.

It is a totally cool song that will totally be anyone’s jam. B.A.P has done it again. Their last song had a similar style but this one is more upbeat and party anthem like. It is a great song to rock to at a party or just to dance around the house. There are many components to the song that when you step back sounds like a horrible mashup. But when you listen to the song, it somehow manages to work. The chorus is quite upbeat and poppish. The raps were hip-hop oriented. The song slowed down at some parts and made it sound dramatic. Let’s move onto the rapping. Yong Guk and Zelo used to stand out, however, the raps in this song were quite lacking. I didn’t really enjoy their raps as I wanted to. But the vocal work in this song was amazing. Per usual Daehyun got the most parts but Jongup’s forever improving vocals were put into the spotlight. Youngjae and Himchan basically got the short end of the stick. Not much time to shine at all (or barely noticeable in the song). But overall, it is a good song to just have a dance around to. Quite catchy and has a great hook.

Parts of the video make sense to me. Some parts have me going “huh?”. The guys at the start look like they are about to die from boredom. But Daehyun’s plays his songs, which gets everyone in the mood for partying. Then the videos move to them going to some holiday. Okay, makes sense. But why the cheesy close-up shots to make them look like they are doing some commercial throughout the whole video.For a few parts, I get. But like Daehyun, Youngjae and Jongup on the beach chairs. Was that necessary?  And where do they plan to go for the holiday? Cause it looks like the desert and the middle of nowhere. Anyway, finally comes to the shooting scene. What? I don’t see the connection there. Just because you are having fun doesn’t equate it to shooting guns… You see my reasoning? I am lost for parts of the videos and that does impact my viewing experience. The fun element in the video, however, is through the roof and I do like that. While it is all staged (and you cannot deny it), the boys look like they are genuinely having fun and making the best out of the situation. Oh, and I like apple juice as well (thought I somehow add that in there).

The dance was more of a “let’s party” on stage kind of dance. Sometimes I can appreciate it. Sometimes, I can’t. With this performance, the backup dancers have a set routine that they had to follow, but the performance I watched today was incredibly messy. I am going to blame the guys for that one because they were running about and having fun. While the concept was good, the overall look of the stage was disappointing.

Final Rating – 6/10

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