APINK has finally returned with a brand new album. This is their second album to date, their first being L.U.V released back in 2014. They did promote Remember, last year, as a mini album as well. APINK have been busy with solo promotions, dramas and variety appearances.
I am going straight to the point. I am hugely disappointed with the song. APINK is known for their cutesy songs, which have all been catchy and easy to get into. But this move from that side of the girls to a mature sound doesn’t seem right for the girls. I do like the song to an extent, but I feel that the song wasn’t made for them. The overall vocal work and the sound gave sort of awkward vibe. The rhythm of the song is quite nice. Instrumental has a nice retro vibe to it, which makes the song soung decent. You can tell that their vocals have improved a lot in the song, but some parts just didn’t seem right (also some of the members do sing in a very monotone way, which I have noticed for the past few comebacks) . There was a great imbalance of volume in the song. The chorus was pretty loud and clear, the verses on the other hand seemed a little low (I think that was because of the higher pitch during those verses). Overall, they were quite weak and made the lead into the song quite boring. There isn’t much colour to the song, which is disappointing. Maybe pour a little more emotion into the song or push the girls a little more deliver something more different, in terms of sound.
Music video was another let down. Though, I can bear this one more than Remember. The girls did deliver with a more mature concept. No more cutesy smiles or cute dance moves. Smoke, grey filters and long dresses (those boots can go) apparently make up for a mature video. Though, throw in a few breathtaking shots of roof tops (yes, I know 2PM used the same rooftop – read somewhere that it is in some university in South Korea) and the video looks quite nice. The rest of the video looks pretty generic. They should throw away those shots where the girls are sitting around and singing in the midst of a
rainforest room full of plants. It just makes it boring and bland.
Another disappointing component (and the final component that I discuss in each review) is the dance. There are hints of cuteness in the dance, but overall, the dance looks boring.
Rating – 4/10