SHINee has finally returned with their next release. It has been over a year since they released their repackaged album, Married To The Music. Each member has embarked on their own solo work in the past year and has now regrouped to perform as SHINee once again with their newest mini-album.
I am quite torn about the song. I like it but there is a boring side to it as well. Let’s start off with what make this song pretty good. The retro sound is much more pure in this release than any of their past releases. They stayed retro here and did not include any modern sounds. Their vocal work is superb in this song. Flawless. The rapping was definitely a letdown. Sorry to Minho here, but it lacks energy and sounds more complicated than what it needed to be. The autotune was not needed. The rest of the song flowed quite nicely. The chorus made the song feel like a more emotional N Sync or Back Street Boys (and they are already quite emotional sounds). It almost sounds softer as well, compared to those boy groups. I am probably poking into the wrong era, though, but they were the bands that popped in my mind when I first listened to this song. However, the song lacks the intensity that SHINee has continuously used in all their songs. As I said the song sounds quite soft and it just does not sound right for SHINee. I expected something a little more hard-hitting and powerful. Hence why I felt the song was boring. But props to the guys for releasing a song that is purely retro (pretty hard to come by these days – or at least from what I remember).
I personally have yet to watch the video, so I will be giving my initial thoughts on the video here.
- The cheesy transitions are making me laugh. But I actually like it. It actually quite funny to see the members glide across the screen.
- The fashion is questionable for today’s standards. I know that most of what they are wearing were in trend in the past. It just surprises me to see what everyone was wearing back then.
- Using the white background is quite smart. As soon as you see the members, you are drawn to their flashy colours and the members themselves. Really emphasises what everyone is wearing and is very minimalistic.
- Quite interesting with the models in the video. I am very intrigued with what they are doing. The video shows a nice pattern and the members are just singing around them. At first, I thought they served no purpose in the video, but towards the end, everything become clearer and their presence was really cool.
Overall, I quite enjoyed the video. Might not the best video, but it still fits in well with the retro sound and concept.
I personally don’t think this is the right dance for the song. It lacks energy. It doesn’t really pick up until the end of the song, which is disappointing. I personally liked the end of the dance (the small bit where the instrumental also picks up after the final chorus) more than any other part of the dance.
Rating – 7/10