[Review] New York – Mamamoo

[This review was written and scheduled a few months back in preparation for my absence in December. The standard posts for the end of the year (comebacks I have missed in November & December, the end of year charts + KPOPreviewed awards will be written and posted after my return. No weekly charts will be uploaded for the last week of November and all of December.]

Mamamoo returned with a pre-release single, New York back in September. It has definitely taken me a while to get around to reviewing it, but here I am. Mamamoo went on to include this track as part of their latest mini album, Memory, which contains the title track, Décalcomanie.

New York sounds pretty good. Don’t you love it when I start reviews off like that? No, but seriously, the song is quite catchy and the words “New York” do echo in your mind when you finish listening to the song. There was a very nice balance between all the elements in the song. Their vocals didn’t drown out the instrumental, nor did the instrumental overpower the vocals. There is a clash between multiple genres in this song. I can hear disco, funk, Jazz and a little pop… well… to make it pop. No, this doesn’t make the song bad, but rather interesting (but the first time listening to the song, it was confusing) to listen to. The vocals are quite nice (as I mentioned before – well balanced) and the rapping by Moonbyul was solid as well. The song overall, quite nicely. My only concern is that the song didn’t have that strong Mamamoo feel. Harmonising and loud (as some would say). It was something that I mentioned in the Décalcomanie review, but that song was still managed to sound quite strong. It is a track released prior to their main come back, so I can’t really bang on about who it feels distant from the artist’s usual style and you could even say that Mamamoo is trying to shine through a different style. I just miss that harmonising and backup vocals that sound amazing live.

The music video tells a story, but nothing that I would stick around to watch. But I forced myself to watch it in the end. Wheein has a crush on this guy, but the girls seem to persuade her to have some fun without him. So the girls set up this elaborate plan to pretend Wheein is in New York and the girls go out to have fun. In the end, the guy finds out that the girls were still in South Korea, eating at a food stand. The acting is quite off here. I have to admit it. It looks exaggerated and quite cringy at times. I am also glad that Solar’s hair is fake and that is it simply a wig. I had to give myself a moment when I first saw it. What I liked about the video: the connection between their live performance and the music video. It felt unique and different. It also added to the level of fun in the video, which was something that I also enjoyed as well.

The dance was a little weird, but watching it a few times, I felt like it was just perfect for the song. They promoted the song once or twice, which I don’t really understand why. The dance does look like it was slapped together within minutes (yes, I think dances are slapped together hahaha…), but it still ended up okay (I guess).

Rating – 6.5/10


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