With the help of Hyuna (former member of 4Minute), CLC has returned with an 180-degree change in concepts. The bright and bubbly girls are gone. Instead, the girls have gone down the hip-hop route, with a tougher and bolder image. And with the change in concept, the girls have been receiving a lot of attention for it. The last time the girls were reviewed on the site was with their track, Oh No No.
The song is really good, there is no doubt about it. I could never have imagined CLC doing a song with heavy hip-hop roots. But who knows, it may have been the change the group is looking for. The song itself also delves into EDM for its instrumental. Everything sounds great, ranging from the vocals to the rapping, which proves the move to an edgier sound worthwhile. I honestly cannot wait to see what else the girls have up their sleeves. But the more I listen to it, the more I can hear the similarities between this song and 4Minute’s Crazy. From the structure to the delivery of the song, the similarities are quite prominent. And I think this is intentional but at the same time, I feel uneasy with this idea. With 4Minute (the company’s most profitable girl group) now gone, the company has pushed CLC to where 4Minute once stood. Essentially, they tried to keep CLC’s fans happy with a comeback but also appeal to the taste of 4Minute fans who wanted more. The tactic is (so far) working, with the extra attention on the girls, but we don’t know how far into the future will this continue to work. I just hope that, in the future, the company can let the girls can bring their own colour and twist to their songs, rather than market the girls as 4 Minute 2.0. While it is too early to tell, the next release will allow us to draw a conclusion.
The 4Minute influence is very strong in the video. Even some of the members are dressed like you would expect Hyuna to, in a more edgier video. It isn’t necessarily bad but like what I said above, ‘hopefully they don’t market the girls as 4Minute 2.0’. The 360 camera shot looked really cool. While 4Minute’s Crazy did utilise a 360 camera, I liked how the girls also turned around with the camera. I liked the sets that were filmed for the first part of the video (the black staircase, the abandoned garage room, the purple background room) more than the house set with pink lights. The lighting for the latter was really horrible and the set just didn’t have the right appeal to match the concept and the song. Overall, I like bits of the video, while other bits I did not enjoy.
The choreography is really bold and tough, which is really fitting for the song. It is so weird to see the difference between this choreography and a past routine, such as Like. I think the dance is really cool. The chorus was amazing. Seunghee and Sorn’s dance segment during the first verse looked amazing, even without the 360 cameras.
Song – 7/10
Music Video – 7/10
Performance – 8/10
Overall Rating – 7/10