[Review] Rumour – K.A.R.D

No, it is not a ‘rumour’, but K.A.R.D is officially back with another single. K.A.R.D is a four-member coed group who previously released Oh Na Na last year and Don’t Recall earlier this year. They have yet to make their official debut but have been using these pre-debut singles as a way to build up a fanbase and get some recognition, similar to what Mamamoo did before they debuted.

Similar to their other singles, the group has gone for the tropical house genre again, but this time mixing a reggae sound into it. It suits the upcoming Summer season in South Korea. While I do like their song this time, it does feel a little flat. There is enough for me to know that they can be somewhat versatile with their music, but unless they start changing up their sound entirely (such as moving away from the tropical house sounds), they are going to get boring fast. I personally don’t enjoy autotune that much, but they didn’t seem to overuse it that much here. Instead, it allowed the guys to open the song and actually sing, besides rapping, which is a little different from their past tracks. I also liked how they merged into with the girls. There is a small part at the end of each chorus where the guys start to sing, then the girls join in and the 4 of them finish off that one line. The instrumental break is cool and the vocals/raps overall were probably their best thus far. The question is, did I like it? Not initially. It seemed generic (hence my comments) but a few listens in, I can see it getting a bit more addictive. Give me until the end of today and I probably am just going to be playing this song non-stop.

I personally liked the music video. It’s dark but not too dark, so each time I am watching it, I am trying to see if there is anything new. So far, I have noticed a few things that I haven’t noticed in the few times I have already watched the music video. Their visuals here are no joke. Each of them looks amazing in the video and the lighting just showcased their visuals even more. The only thing that I thought was odd was the mobile phone frame for the video. It looked cool but it just felt so limiting.

It seems like K.A.R.D will continue to put out key point dances for all of their choreographies. This one is quite easy, unlike their last one, which involved strong ankles. I have no idea what it is called, but it fits the reggae and tropical vibes of the song quite nicely. The rest of dance looked quite cool as well, from what I could see from the music video.

Song – 8/10
Music Video – 7/10
Performance – 8/10
Overall Rating – 7.5/10

 

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