iKON has officially made their first comeback since their debut in 2015. The group, since 2015, have had toured across Asia and made their official debut in Japan. They also previously released #WYD last year. Some of the members have also changed their stage names since debut, which surprised some fans. Jinhwan changed to Jay, Chanwoo changed to Chan, Donghyuk changed to DK and Yunhyeong changed to Song. Bling Bling is also promoted alongside B-Day (and a review for that will be published sometime today or tomorrow morning).
If there is one word that I can think of when it comes to Bling Bling, it has to be ‘swag’. While I am not an everyday user of the word, the song embodies the word quite accurately. From the very first listen, it is an extremely intense track. The instrumental of the track is very interesting, despite it being slow at some parts, which overall made it feel quite dull. The use of brass provides the song something more, which accompanied the drawn out ‘Bling Bling’ repetition. The song remains the same from start to about the bridge. Starting at the bridge of the song, the song turns into a much more upbeat track/anthem style track, which I think sounds a lot cooler. However the contrast between the two segments and tempo is pretty cool. As for the raps and vocals, I am not really into that aspect of the song. They seemed to be on the back burner rather than the forefront of the song. It just didn’t seem to capture my attention. Only the ‘Bling Bling’ does. While I did say it was intense and tough, I think the dullness is probably the main aspect that turns me away from this song. I don’t mind it, but if there was a more hyped up sound, I think I would have enjoyed it more.
The music video is another video that is okay, at best. YG Entertainment have always put out great videos. And they are great for a specific reason. Here, I thought the great aspect are the sets and the backgrounds. It looked pretty cool and provided support to that toughness and intensity in a more subtle way. But I am not too sure why I think this, but they felt awkward in front of the camera. The interactions with the camera didn’t seem to feel natural and more like they were thrown in front of the camera with no guidance. Maybe it was the song style that didn’t allow them to be as natural or the editing just didn’t make it seem right, I don’t know. And that is essentially the video. The choreography shots with the amazing backgrounds but awkwardness for the solo shots.
I think there is enough in the video to write about the dance and possible performance. I don’t really talk about stage sets, but YG always seem to have an amazing idea which makes the stages for their artists look stunning. I particular enjoyed the more faster parts of the song, hence I am more drawn to the dance at those parts. However, the slowness in their choreography matches the song really well!
Song – 7/10
Music Video – 4/10
Performance – 7/10
Overall Rating – 6/10