[Review] Turn Up – GOT7

GOT7 is nominated for Best Boy Group and My Swagger is nominated for Best Japanese Song by a Korean Artist fir this year’s KPOPREVIEWED Awards. If you haven’t supported them yet, do so by clicking here. Voting ends in 3 days, so get voting!

GOT7 recently made their return to Japan with Turn Up, which was released in November. This is GOT7’s first comeback in Japan since My Swagger  (released back in May). A month prior to the release of Turn Up, GOT7 made their Korean comeback with 7 for 7 and You Are.

In my perspective, GOT7’s Japanese releases tend to be more centred around hip-hop genre more than their Korean releases. While it doesn’t have feature dominantly the more powerful EDM synths that were present in My Swagger, Turn Up was firmly rooted in the hip-hop genre. It did have some of those EDM synths but there were more in the background, giving a smoother feel to the song.  The chorus was definitely the most memorable part, while the verses (including the rap sequences) were the most forgettable part of the song. The overall sound of the song does manage to hype you up or make you ‘Turn Up“, which I think is the point of the song.

To me, the music video attempts to be edgy and cool. And while they did manage to illustrate that, it looks somewhat unnatural. They did look like they were having fun but it just didn’t feel that convincing. Some of the flashy scenes were nice and there was really good editing between various scenes in the video. I actually managed to stumble across BTS footage of the music video shoot and the bottle flip scene was extremely painful to film (interesting fact) and nailing that is admittedly cool.

The choreography was nice, especially the moves during the chorus. I like the simplicity of the ‘Turn Up” part, which gave a more fun vibe to the dance. The ending also looked fun as well.

Song – 7/10
Music Video – 6/10
Performance – 7/10
Overall Rating – 6.7/10

 

 

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