Momoland has made their return to the stage with Boom Boom and their third mini album, Great! This is their third comeback to date, following their tracks such as Wonderful Love, Freeze! and Jjan! Koong! Kwang!. For those who are not familiar with Momoland and want a taste of what they have to offer, check out their Asia Artist Awards performance, consisting of both Freeze and Wonderful Love. You will not be disappointed.
Boom Boom goes for a somewhat more mature sound with its instrumental and vocal work. It isn’t that bubbly and cutesy as their previous comebacks but it still manages to keep their bright and energetic sound. I am super addicted to the chorus of this song that just keeps on making me come back for more. But the most promising part of the song has to the be ‘Boom Boom’ in the post-chorus. The most unexpecting part of the entire track has to be the rap portion of the song, which breaks down into a few seconds of pure hip-hop sound. Unexpecting but it surprisingly works. Besides that, the song fits neatly into the retro sound that KPOP is often known for. The song ticks all the right boxes for me and tries to be a little different, which is what I like about it.
To me, the video can be split into two. The first being your standard shots of close-ups and choreography, while the second part is their commercial concept, which I think could have been used in a better way. It doesn’t resonate with something that is memorable, so it doesn’t do a good job with its sale pitch. However, that being said, I thought they pushed with that somewhat more mature concept very well towards the end, when we see them in the suits. They all look quite good in their suits and it definitely gave the girls that mature feel.
I also enjoyed the choreography. It isn’t as out there as their past choreography which was more energetic and bubbly. The choreography for the chorus was perfect, with the tempo and overall feel met. They managed to throw in some moves that remind me of their fun side, which keeps them to their roots.
Song – 10/10
Music Video – 7/10
Performance – 8.5/10
Overall Rating – 8.8/10