BoA is known as the Queen of KPOP, proven by her massive portfolio of releases Korea. In the past few years, her promotions in South Korea have dwindled to only a few singles as part of the SM Station releases, most notably Camo (released last year). But after 3 years of no music promotions in Korea, BoA is back with her latest single, NEGA DOLA.
NEGA DOLA is a dance track that mixes electronic synths and a Latin twist to the song, which ends up giving the song a lot of character. This Latin twist is present throughout the song but it is the most dominant during the start, the bridge and the very end of the track. The concoction is a little quirky, but very fitting for the song (more on that in just a moment). While the rapping to this song is definitely a potential downfall for this track, the vocal elements by BoA are really good. I love the way she sings ‘Nega Dola‘ in the song, which means ‘Going Crazy’ (from what I can find out about it). It does feel like a little crazy. I also particularly like the when she brings out her power vocals at the end of each chorus, which I think also adds to that character comment I mentioned before. Overall, it is quite a nice song to listen to, particularly if you want to listen to something that is a little more different to your usual releases.
There is nothing as crazy as an upside down room. Essentially, the video is an odd mixture of an upside down room, your standard choreography shots and a lot of target practice. But I feel, given how the song does sound, they could have gone for a wackier concept, which would have fitted well with the meaning of the song. I am not a major fan of her panda ears hairstyle but her outfits are on point.
BoA has not disappoint with any of her performances from what I remember (don’t fact check that by reading up on the old reviews. I don’t remember what I wrote 5 years ago). I really liked the dance moves during the chorus, particuarly the very start of the chorus. The start and end of the performance was also quite cool looking.
Song – 8/10
Music Video – 6/10
Performance – 9/10
Overall Rating – 7.6/10