For the first time ever, I am doing a LOONA review on the very day it is released and not a couple of months (or a year) down the track. LOONA is finishing up with their pre-debut project with the final subunit which features the last 4 members revealed (Yves, Chuu, Go Won and Olivia Hye). The unit is named LOONA yyxy, with the final part standing for Youth Youth by Young (shrugs shoulder – but reading some unofficial sites, the name is based on chromosomes xx and xy).
love4eva is a song produced by the same people who brought you Gee by SNSD. The very start of the song does remind me of the famous song, along with I.O.I’s Very Very Very. It is a bright and bubbly song, overloaded with the cuteness from the members. It truly keeps to their name, youthful and young. I thought the pre-chorus was an interesting change-up from the verses and chorus. The chorus is super catchy and definitely one of the highlights of the song. Vocals and raps (though limited) were good. The other highlight of the song that I love is the instrumental sequence just before the bridge. You’d expect them to do something traditionally cute, which I had expected. However, they added electronic synths and autotuned muttering on top, which adds a completely different yet extra cute feel to it. I don’t know how to exactly describe it words, so do check it out. Overall, great song from the girls.
I will be reviewing this music video based on what I see and will not relate it to any of the solo predebut music videos. Essentially, the video is set in this etiquette school, where the 4 members are currently students. And the school also has this strict headmistress. Yves tends to go off into the woods and dirty her socks, which clearly upsets the headmistress. She tempts Chuu (and later Go Won) into joining her and running off into the woods, leaving Olivia behind. At the end of the video, we see that Olivia remained behind as the only one, to which she gets all the praises in the end. However, she comes off as looking possessed or seriously angry as a result, which I am now unsure of. We see that there was some hostility between Olivia and the other girls, who often left her out of things. From reading up on other theories, there is a reason why they act like this towards her, however, that overlaps with other videos, which I do not have time to write about. In the coming weeks, I will publish ‘my’ entire theory of the LOONAverse and will most likely factor in this music video. It is a good video and I apologise if I got the member’s names wrong.
It is a very cute dance, which fits well with the song’s sound. I love the arrow hearts they shoot with and the kidney dance they do during the chorus. The dance break was also super cute, which I thought was the peak of the performance.
Can I just slide in here and say how insanely cute Olivia look when she isn’t serious or possessed looking?
Song – 8.5/10
Music Video – 9.5/10
Performance – 9/10 [updated]
Overall Rating – 8.9/10 [updated]