GOT7 has returned to Japan with a brand new single, THE New Era. This marks their return to the Japanese market with Turn Up in October of last year. Promotions this time does not include Jackson, who most likely could not do so due to schedules in China. The group previously made their Korean comeback with Look, earlier this year.
THE New Era falls in line with their previous Japanese releases. It falls perfectly into the hip-hop genre. I feel that the song felt very cluttered and I felt, almost, liked a lost child. I felt this most strongly during that section where they all started chanting. Anyway, while I do feel that way, the individual elements of the song were good. I liked how the song does bring out the vocal abilities of JB and Youngjae, while it also adds a little melodic flair to the song. The rapping was quite good, particularly in the chorus. That being said, the rapping was pushed to be the hooks of the song. But it really didn’t work out, as the song didn’t seem that memorable after multiple listens. On top of that, I don’t understand why they made Mark have a deep tone. It seemed to replicate what Jackson sounds like and it doesn’t showcase Mark’s sound. Overall, I am on the fence for this song. While it isn’t terrible, it is still decent.
Not a major fan of the music video. There just didn’t have anything that stands out. Instead, it keeps relatively safe in terms of concept and doesn’t really all too much to the song. Though, Mark’s walk (while holding the bottle) does remind me of the bottle flip in one of their previous videos.
The choreography does seem to be the saving grace for this comeback. While I don’t have too much to say about it, it was the most captivating part of the comeback. It doesn’t have an iconic label on it however it suffices. It looked good and felt fitting for both the song and GOT7.
Song – 6/10
Music Video – 5/10
Performance – 8/10
Overall Rating – 6.1/10