Please note these special posts are designed to be long and may require some time to read (if you plan on reading the entire post).
In some cases, some groups extend their promotional period by promoting a new song. And in some of these cases, the groups also released a music video for the follow-up song. Usually, these music videos are released after I have published my album review and hence I don’t go back to do a separate review (as I have already done a short one for the song). So, I dedicate this week’s special post to return to some of those missed music videos and do a quick rundown.
Initially, my plans for this post would be over two weeks. Unfortunately, I don’t think there is enough for two weeks. So I have scrapped the second week and will do the entire list of 6 songs today. I may return to do more ‘Missed Reviews’ special posts in the future, in case I find myself in a similar position.
Lady – Golden Child
As part of their Miracle album promotions, Golden Child followed up their It’s U promotions with Lady, which received a 9.5/10 rating on the respective album review. I actually think the group, despite their youthful charms, can do extremely well with this mature concept. The heartbreak can be seen throughout the video, as the members deal with their one-sided love. While dancing on top of a building has been done before, it looks really good here. I feel like when the members all sing together, the video could have focused entirely on all the members in the choreography shots (like for the first chorus) as they enhance the epic sound of the chorus. But overall, it is one good video that compliments the song perfectly.
Black On Black – NCT 2018
I wanted to review Black On Black like a normal song-mv-performance review, however, they didn’t get around to promoting the track until weeks after the album (and album review) was released. On the album review, the song was given a 7/10 ranking. Black On Black was a relatively simple video, which showcases a very complex choreography. The members were all wearing black, fitting for the song’s title. What I did like was the set of the video. Despite it being the one set, it was shown in 3 different lighting settings, which made it feel like 3 different sets entirely. I know the ending was meant to show all the member but I found the random zoom up into Taeyong’s belt really odd. Other than that, pretty good video.
Yestoday – NCT U
It was clear that NCT received a large budget for their multiple music videos and I guess there was enough left over for a 6th music video. Yestoday is sung by NCT U (made up of Taeyong, Doyoung, Lucas and Mark) and received an 8/10 rating. It is okay to say that I like this music video more than some of the others? Because I was very impressed with what was given to us. While the song had this jazzy feel, I felt like the video was more edgy, which I thought was a great contrast. Simplicity was the key but they did a lot of the video post-production which made it likeable and interesting. I liked the random inserts of images that flash by throughout the video.
SObeR – Suzy
At the time of writing any of the reviews, I don’t think I was aware of any news that Suzy had shot three different music videos for four of her tracks. The first of which is SObeR, which received a 9/10. And with that title, it kind of makes sense that the video will be set partly in a bar. To me, it was a ‘fun’ themed video, where Suzy acted wild and drunk, in order to woo her interest. In the end, she confessed that she wasn’t sober, which I guess could be a fun game at the club (PS. Not a club person here). I thought the various sets or places she filmed at had this elegant vibe which suits Suzy, who is considered to be South Korea’s top actresses. I also liked it how she didn’t go over the top in this video, which could easily have occurred. But it kept to her image and ended up being a nice video to watch.
Teenager – GOT7
This is the one video released last year which I never got the chance to look at. Teenager was featured on GOT7’s 7th mini-album (7 for 7) and I gave the song an 8/10 rating. The video focused primarily on the choreography. Despite that, it was still a high-quality video which I thought it was rather cool to watch. I really liked the visual effects that were shown at the start of the video. I like how the video cuts between black and white to colour. Also liked how the background complimented the hip-hop style of the song, while also adding an edge. The members also looked good (including Jinyoung’s golf pants). It is a simple video done well.
One and Only One – GOT7
One and Only One is the pre-release single for GOT7’s 8th mini-album, released earlier this year. It received an 8/10 rating, as well. What we have isn’t technically a music video. Rather, it showcases the song for a minute and that is all. I did like the blue background and how simple the video was (like above). I think if we got a longer video with some flashing lights and maybe a few different colours in the background, along with Hyolyn actually featuring the video and some choreography, the video would have been amazing. Or at least, what I think the video could have been.
Distance – CLC
Distance is a single off their 7th mini-album and the accompanying music video was released after promotions for Black Dress ended. In the respective album review, Distance received a 7/10 rating. The music video, on the other hand, would have received something much higher. I don’t know how to exactly describe the video. It can either be about heartbreak or something more sinister. The cutting of the rope can be about breaking up and physical distance. But the members disappearing, the blindfolding and just the fact they wear white alludes to something else. I have no idea what it is, though. On top of that, I thought it was a really nice video that complimented the softer nature of the song.
Thanks to all who stuck around to the end. This wraps up this special post (for the time being as I may bring it back as more music videos or songs accumulate). I will be back in two weeks time with special posts dedicated to even more music videos, so do keep an eye open for those! (Or make it easier by following me!)