We have seen a number of Korean artist make their first step into the Japanese market. Joining artists such as Seventeen and GFriend, Red Velvet will be release their anticipated Japanese debut mini-album and single, #Cookie Jar, in July. This is the group’s first Japanese release since their debut in 2014 and it features the Japanese version of some of their biggest Korean hits, such as Russian Roulette, Dumb Dumb and Red Flavour. Today we are here to have a closer look at their debut single, so let’s get going!
#Cookie Jar was a little tame from what I had expected. Given Red Velvet’s portfolio of different and unique Korean hits (combined with the well-known oddness that Japanese media is known for), I had expected the track to be wild, at the very least. But instead, the song takes a more standard pop sound. I would have liked if the song had a little more colour to it. While the song is colourful, I little pinch of quirkiness would have allowed the song to become more memorable and unique in my opinion. That being said, the song does feature a decent retro instrumental, which gave it some colour. The chorus felt fun, with the ‘#Cookie Jar‘ opening to the choruses and the ending of the song being the most memorable moments of the song. For the vocals and the raps, I just didn’t feel like it was their best effort but they still sounded good. Overall, #Cookie Jar was a decent track for their debut but it doesn’t live up to what I had expected.
With the title of #Cookie Jar, it was expected there be a sweet theme for the video. And that is what we got exactly. Though I am not sure how the sweet theme presented in the video reflects the lyrics of the song, especially the ending of the video when they find out all their foods isn’t that fresh and edible. I really liked the colours that they used in this video, with some of the sets reminding me of the colour palette that they used in Russian Roulette. It was a decent video to watch, overall.
From what I could see in the music video, the choreography can be described as mediocre as best. Other than that, I wasn’t impressed with what they had presented us with.
Song – 7/10
Music Video – 7/10
Performance – 5/10
Overall Rating – 6.6/10