It is rare for a YG group to make multiple comebacks within a year. IKON actually acknowledged this in an interview today. But it seems like YG Entertainment has finally allowed their groups to fully take on the industry with comebacks within months of each other. IKON returned at the start of the year with Love Scenario and Rubber Band. And within 5 months, iKON has returned with their 1st mini-album and the title track, Killing Me.
The song took me by surprise. Not in the sense where I was caught off guard by the style of song but rather how the instrumental just creeps up at you. The song opens up with a very minimal instrumental and it slowly builds up. The buildup isn’t anything that special taking on a more typical approach. However, once the chorus drops, we get this funky concoction that draws your attention in and delivers an impactful blow of addictiveness to your ears. And it is this chorus that really holds me in my seat for the entirety of the song. The vocals were really good and the rapping was superb. The ending feels more like a club and anthem vibe combined together and I think this makes the song feel a lot like iKON’s usual sound. Overall, I thought the song was amazing.
YG Entertainment always releases high-quality music videos. So expectations were quite high for this video. But out of all the music videos I can think of, this one feels the most typical of a KPOP music video. There aren’t any elaborate sets that really make you go wow. And there are no really smart shots or amazing editing that grabs my attention. So I am a little disappointed. I did like the camera work, with the more upbeat parts getting the shaky camerawork whereas the rest of the video gets smoother camerawork.
The performance looks good, from what I can see in the music video. I don’t think there was a live performance yet, as the song just came out. I particularly like how the choreography for the chorus goes as it channels the change of energy quite well. It is a complicated drop but the simple change in the choreography was definitely impactful.
Song – 9/10
Music Video – 7/10
Performance – 9/10
Overall Rating – 8.4/10