As I was planning the reviews to be published this week (aka. the start of the catching up that I promised weeks ago), I realized I completely forgot about UP10TION’s latest summer release, So Beautiful. It was released last week and is the title track off the UP10TION 2018 Special Photo Edition. This is the group’s first release since Candyland back in March of this year. The group also recently released their Japanese comeback track, Chaser, which I will be reviewing later this week.
So Beautiful is a pretty cool song. Though it doesn’t have a strong hook that gets me repeating a certain line over and over again (like most KPOP songs), there is enough within the instrumental to get me into the song. The instrumental seems to buildup in a fantastic manner and there were sections which reminded me of Wanna One’s Energetic for some reason (the rapper’s section during the verses and the piano during the verses, for example). I really like the kick that the rapper’s part bring along to the song in the verses and during the bridge, which was my pick for the highlight moments of the song. The vocals were quite good as well but that momentum and energy wasn’t the same, which was quite unfortunate. I feel like if the song had a more stronger hook, the song would have been a lot more memorable.
The music video shows the behind the scenes for what I assume is their photoshoot for their photo book. Not really much to say here. Though, this is a song that could have benefited with some sort of modelling concept, as that is what I imagined after listening to the song for the first time. I am not disappointed but rather have different ideas floating in my head as I was listening to the song.
I personally do not know if they will be promoting their new release. While photo books are not promoted, Going Crazy was released as part of another photo book release and was subsequently promoted on stage.
Song – 7.5/10
Music Video – 7/10
Overall Rating – 7.3/10