Produce 48, the third season in the Produce 101 series, recently wrapped up in August of this year. While it follows the same concept of allowing the public to choose the final lineup of the resulting girl group, it is an extra unique season as the Produce 101 series collaborated with AKB48 (and its sister groups) to form the contestant pool. Hence, the final group, IZ*ONE, which is made up of the top 12, is made up of both Korean and Japanese contestants. Today, they dropped their debut title track, La Vie en Rose.
La Vie en Rose started off with a bit of guitar (which sounded very unnatural) as the main instrument. It combined with standard synths, which didn’t feel too special at first. However, once we got to the pre-chorus, it had impact and energy which I really became fond of. I think the vocals aid in this and it results in what seems to be a pleasant sounding song. The chorus was lacklustre. It wasn’t what I expected and following the powerful pre-chorus buildup, I was expecting something a little more feistiness. However, the aesthetic of the chorus was rather interesting and fulfiled. So I am a torn between the two opinions. I personally did think the chorus was too repetitive, especially at the end of the song, hence why I am leaning towards the ‘I am disappointed’ opinion. I wanted to hear more rap because those small segments didn’t feel enough for me. It isn’t a terrible song by any means but I wanted more (if you know what I mean).
I like the concept of the use of red in the video. With everything very pastel and ‘bland’ in the video, the red allows the members to really pop. The song seemed to go in that direction as well, so I thought it as rather fitting. The video was made up of the closeup shots with the members interacting one way or another with the colour red and choreography shots, so there wasn’t anything too amazing with the video. It was a nice video and that is all that matters.
I really like the choreography for this song. Especially during that powerful pre-chorus buildup, which was definitely my highlight for the entire debut. I also really like the choreography during the bridge as it felt very strong and showed the girls off in a very promising and confident light.
Song – 6/10
Music Video – 7.5/10
Performance – 8.5/10
Overall Rating – 7/10