This is the comeback that I have been waiting for all week. EXID has finally returned, along with Solji who has been absent from group promotions for almost two years now! Welcome back Solji! Their comeback single is titled as I Love You and is their first comeback since Lady, which was released back in April. Since then, the group (with Solji) made their official Japanese debut with their hit track, Up & Down.
I Love You opens up with the most addictive hook of the year. I have no idea if I will find it annoying in the future, but at the moment, I am totally digging it. It is definitely attention-grabbing. The verses were good but there isn’t much to talk about. I like how the chorus comes into play. Both Hyelin and Solji have ‘louder’ sections with their vocals jumping right at you. It is unexpecting but it manages to fit in. To avoid being too repetitive, the song takes a change for the second verse, becoming a lot more techno-y and much sexier. I love Hani’s whisper that comes at the end of the verse, which I thought was another highlight of the song. I do think the Solji’s high note at the end clashed with the song, making the ending appear slightly messy. But other than that, I Love You is probably my next favourite song.
Hopefully, you did not gag throughout this music video. EXID did a lot of gagging, which seems a little odd at first. I had a quick look at the lyrics but they don’t really fit the gagging into the song. It seems like there is some sort of regret going on, as Hani changes the course of the video to prevent each member from gagging/throwing up by editing some footage, which allows everyone to spend a more enjoyable night. And the worst thing after a night out is the hangover in the morning! I liked the comedic effect the video touched on and the Elmo character in the background for some of the scenes. The music video was also very colourful, which I thought added to the atmosphere of the video.
And I love the choreography. The moves associated to the hook were simple and can potentially rival their Up & Down hip thrust that drove them to the top of the charts. It was also sexy and oozed confidence, which is right up EXID’s alley. I also thought it was rather interesting they staggered the same dance move in the middle of the song, which I thought was a nice effect.
Song – 9.5/10
Music Video – 8/10
Performance – 9/10
Overall Rating – 9/10