Returning of the second time this year is NU’EST W with Help Me. They previously returned with Deja Vu in June. This will be NU’EST W’s last comeback as a subunit, with the impending return of Minhyun, who has been promoting as part of Wanna One, as he finished in the top 11 of Produce 101 Season 2. There is a slight nod towards this long-awaited reunion at the end of the music video. But before getting to the music video, let’s have a closer look at the song.
Help Me is one powerful and dynamic title track. Out of all the NU’EST W comebacks so far, this is probably their most promising yet. It is described as an R&B pop fusion track, featuring orchestral and rock elements in the background. I think the first thing that needs to be mentioned is the energy that this song manages to deliver in each punch (or chorus). It makes the track extremely memorable. I think the rapping (performed by JR) is very powerful in this track. But the vocals manage to match that same level of energy, so really they also shine. I particularly like the complete slow down for the first half of the final chorus and how it managed to fit in with the rest of the song. And then that return to the same impactful energy was just perfect. The point of exclaiming ‘Help Me‘ is to get someone’s attention and I can confirm that they have mine.
The music video features the member seeking help from someone. The lyrics paint a picture of a collapsed world and that this someone is the member’s saviour. And I thought the video did a really good job of creating a dystopian or non-existing world. And within each world, the members are lost and seeking that needed assistance. I think the most shell-shocking moment of the music video was the end, with the door opening. I think every fan of the group (me included) jumped up at that moment and assumed that it is alluding to the return of Minhyun, who I assume is the saviour (It doesn’t help that the footsteps sounded heavy – like a male’s footstep). Together, they reform as NU’EST once again.
I really liked the fast pace of the choreography, matching the energy of the song in a spectacular fashion. I was waiting for a really strong highlight of the choreography but I don’t think there was any. Instead, I was in complete awe of their moves and I was not left disappointed. Especially that entire dance break at the end.
Song – 9/10
Music Video – 9/10
Performance – 9/10
Overall Rating – 9/10