If you have yet to vote in this year’s KPOPREVIEWED Awards, do so today! Click here to get transferred to the voting page.
After their mature Between Us comeback in July, Laboum has returned with a brand new song, Turn It On. This new song features on the group’s 6th single album, which is titled as I’m Yours. Since their last comeback, Laboum has been busy with their Japanese Hwi Hwi debut and ZN completed her promotions as part of UNI.T (but unfortunately did not participate in their final rounds of promotions).
Turn It On takes that mature side of Between Us and combines it with the currently trendy Latin phase that KPOP is going through. What does set this song apart is that Latin sound isn’t too strong, allowing for the mix of some pop influence to be brought into play. Sure, all of these are pretty standard sound in KPOP nowadays but it is rather fresh, if I was to describe the sound of the song. I did like the vocals in this song. Nothing that special but the vocals did feel a lot more interesting than their previous track. The hooks in the song weren’t as strong as their previous songs but there was a nice melody of them that made them appealing. I did like the bridge even though it was really short. The use of that ‘wide stereo’ filter on top of the voices was extremely fitting for the song, leading nicely to the high note and final chorus. I personally like this song but given the style they went with, I would understand why some people wouldn’t.
The music video starts off with a zombie (played by Jun from UKISS) running after one of the Laboum members (Solbin). Soyeon shoots Jun and the members of Laboum bring him back to their mansion. They begin therapy to take the zombie infection out of Jun and make him human again. They gave him music, food, smells and human touch, which caused his zombie nature to slowly disappear. In the end, however, the girls get attacked by another pack of zombies and become zombies themselves, while Jun returns to human form, not knowing what will occur to him when he meets the girls. The music video overall is quite nice and definitely well invested. The only problematic section is the credits. They could have timed the ending a lot better. The music randomly cuts off when the video ends, cutting the nice flow of the video. But other than that, I enjoyed it.
I thought the choreography for this comeback was quite classy. It plays towards this mature side of Laboum without going overboard, which I think was pretty cool. It also fitted in with the upbeat vibes of the song. I did like the bridge of the performance, which I think was their best moment.
Song – 7/10
Music Video – 8.5/10
Performance – 7/10
Overall Rating – 7.5/10