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GOT7 is kicking off 2019 with their promotions for their latest Japanese comeback single, I Won’t Let You Go, which is featured on the group’s 3rd Japanese mini-album (which shares the same title). GOT7 was previously in Japan earlier this year to promote THE New Era. Like the usual promotional schedule for Japanese releases (I honestly do not know why this is the case), the music video for I Won’t Let You Go was released this week and hence why I am reviewing it today!
I Won’t Let You Go is more in line with GOT7’s Korean releases rather than their Japanese releases thus far. All of their Japanese releases have been heavily doused in EDM, while this song feels like a typical dance track. But by doing this, the song allows GOT7 to focus on a vocally driven comeback, which I think they execute perfectly. The rapping itself is still good. But with both the vocals and rapping, you are able to sense the emotional side of the song. This is a new side for GOT7’s Japanese release. The dance instrumentation was rather typical. I didn’t find anything too outstanding about, besides the fact that the instrumentation chosen allows the song to be quite fitting for the more colder months that both Japan and Korea are experiencing. I do miss that edge that they had with their previous tracks, however, which I think could have levelled up the song and made it more appealing.
I read somewhere that there might be hidden messages in this music video, based on the placement of objects and the screens showing the bird (which represents the fans of GOT7). And I think it is highly likely that is the case. From the moment I saw the placement of those antennas, I knew something was up. But what that message is, I have no idea. What I can tell you is (and you probably can see for yourself) the music video is more emotional than ever. Their powerful dancing and solemn looks into the camera really sends off those signals. I liked the golden feel the video gives, which match perfectly with that emotional element and vibes from the song.
And as mentioned previously, the dance looks very powerful. In the music video, I see Jinyoung, Jaebum and Yugyeom have solo shots. Not sure if it I part of the video but I would like it to see each member have a solo moment as that would make the performance so much more impactful. Everything else that I saw in the video looked pretty cool as well.
Song – 8.5/10
Music Video – 8/10
Performance – 9/10
Overall Rating – 8.5/10