[Review] Amor – BoA

BoA is nominated for the Best Female Choreography and Best Female Soloist categories for this year’s KPOPREVIEWED Awards. If you haven’t voted yet, click here to do so as closing closes in 2 days!

BoA’s busy year has yet to end with a brand new Japanese release. Amor was officially released on the 26th of December and a music video was dropped a week prior, allowing for this review to be written. BoA previously released One Shot, Two Shot and Nega Dola and more recently Woman in Korea this year. She also made her Japanese comeback at the start of the year with Jazzclub.

BoA is on board the Latin trend train that has basically taken hold of the KPOP industry this year. While BoA has yet to address this trend in her Korean release, Amor does it for her Japanese releases (and I think this is the first Japanese releases that I have heard given my small spectrum of JPOP to include a Latin influence). Amor doesn’t actually feel like it stems from an overused trend. Instead, there is an air of freshness that I actually like from the song. There are other influences in the instrumental that keep it interesting and very upbeat. But the aspect that I love the most about Amor is her vocals. She sounds standard during the verses but I love her slightly higher pitch during the pre-chorus and choruses. They made the song memorable for me. Overall, I quite like this song.

I thought the video was very standard. It just felt like any other music video released in Korea. There was a sense of elegance to the video due to the presence of BoA. But that was the only interesting vibe that I got from the video. Some of her outfits looked really good. Other outfits looked really odd and didn’t match the song whatsoever. There was a small plot (I think) to the video but that was covered up entirely by choreography shots.

Luckily, the choreography was good enough to cover the above. It is, once again, fitting for the song. I really liked her dance break, where she danced with the male backup dancer. I thought that was the best bit in the entire choreography, with everything else looking nice.

Song – 8/10
Music Video – 6/10
Performance – 7/10
Overall Rating – 7.2/10

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