[Review] U Um U Um – Hyomin (T-ARA)

Hyomin has returned with another solo single, U Um U Um earlier this week and today we will be having a closer look at this comeback. We last saw the female soloist through her Mango comeback last year. Once again I have included T-ARA in the title as they are still together. Hyomin recently expressed in an interview that the group wants to regroup for fans during their 10-year anniversary this year, which further highlights that they are still together as a 4-member group. But until then, let’s dive into the review.

U Um U Um is a dance song that actually has a very easy going and pleasant vibe. The instrumental is in no way heavy-handed, which is a departure from other dense and heavy sounding dance songs out there. But, this lighter style choice is quite deliberate. Hyomin’s vocals are much higher than what we have heard and the lighter instrumentation really compliments her vocal choice. The vocals, despite it being different than usual, manages to fill up the song quite nice, so it doesn’t seem like the song is lacking any elements when it comes to the vocals or instrumentation. I also really like the melodies in the song, which were made possible by the two identified elements that I have spoken about thus far. It gives the song that appealing flavour. I also like the deep ‘Um’ in the background during the choruses. They give off a nice texture that contrasts nicely with the rest of the song. Overall, this is something that I wouldn’t mind returning to often.

While the music video’s style has been attempted before, it has been a while since we last saw the one-shot take, so it is quite refreshing. And I think this makes everything run a lot smoother. It may have also given the song that smooth touch as well. I also liked how during the second verses, only the male dancers appeared to really highlight the fact that this is a one-shot music video as this would give Hyomin time to quickly change into another outfit, delivering a different atmosphere to the second half of the one-shot video. I thought this was rather smart and different from the rest.

While it was a one-shot type of video, the entirety of the video was choreography based. And I like this choreography because it brings back the sexy side of her, which we weren’t really treated to during her last comeback. It feels more fitted for Summer but I am not too troubled by that.

Song – 8/10
Music Video – 8/10
Performance – 8/10
Overall Rating – 8/10

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