It is time we turn our attention to one of the biggest groups to debut last year. IZ*ONE, for those who may not remember or no, was formed through Produce 48 and debuted with La Vie en Rose. And while the industry is in full swing for the next season of Produce 101, IZ*ONE makes their long-awaited Korean comeback with Violeta. The new track features on the group’s second mini-album, HEART*IZ. In other related news, IZ*ONE made their official Japanese debut earlier this year with Suki to Iwasetai (or I Want To Say I Love You).
It has taken me a few listens for me to warm up to the song. And while I am still warming up to Violeta, I am liking the song. One of the reasons why I haven’t really warmed up to the song yet is due to the first verse. It didn’t feel as captivating. But from the pre-chorus onwards, I am quite into it. Talking about the pre-chorus, I like the dramatic flair. I also enjoyed the rush of energy that the chorus gave off. It makes the pop and tropical mix very intriguing. The vocals were nice, especially during the chorus. The rappers, however, were amazing. I know they didn’t have enough definition to their part but the fact that it stepped back from the high energy filled chorus was ideal. I also like that dubstep effect at the end of the song, which really gave the song a little interesting effect to end on (and not be too repetitive). Maybe a few more listens will do it for me. But so far, it is looking (or sounding, in this case) good.
The entirety of the video has this pale colour tone to it, with some emphasis on the violet colour due to it being part of the title. While I do think anything pale is a little old fashion, there is a swing towards this at the moment in the industry, judging by the pale colour tones in music videos over the last few years. The video, from what I have read, is based on the ‘The Happy Prince‘ book. I know of the book, but it isn’t my first pick when it comes to literature. So since I haven’t read it, I don’t feel confident making connections. But this may be something to look into for a future Music Vidoe Theory post. I did like the choreography sets and the scene with the solo member dancing in the water looked really cool and trendy.
The choreography was quite nice. I enjoyed the majority of it. The first and last chorus (when there is that rush of energy) was probably my favourite parts. Unfortunately, the butterfly effect that started off the second chorus was not that great and I felt like that was a mismatch to the fast paced section.
Song – 8.5/10
Music Video – 8/10
Performance – 8.5/10
Overall Rating – 8.4/10