TWICE returns today with a brand new look and ‘Fancy’ title track. If you haven’t noticed from the title of the page and my lame pun, the group has returned with the title track named Fancy. April has been a relatively quiet month but the song war is still ongoing on the digital charts of Korea. From what I noticed the last two months have been filled with comebacks from strong digital performers, which has caused a lot of chaos (good chaos). And Twice is currently the newest contender to gives these other artists some competition.
The way Fancy starts off gives me a retro pop feel, similar to something we could have heard in the 80s. But as the song progresses forward, you can hear a cleaner and modern mix in the synth-pop instrumentation. Interestingly, the track had a more mature feel, despite it still containing that brightness that we have come to know of TWICE releases and I attribute that to the song’s instrumental. Also when it comes to TWICE’s releases, the first thing I always do is search for that addictive hook that would make the song so promising. However, I felt like this song lacked that. There were plentiful hooks but I don’t think they were as addictive as their past predecessors. Vocally, the song was good. But I wanted more variety has the song got towards the end. A high note would probably be ill-fitting but it needed something to signal the end of the track was fast approaching. I also felt that a rapping sequence would have made the song a little more interesting. With this mature sound, I think the rapping sequence could have enhanced the song further. To me, this isn’t TWICE’s strongest release. But it still quite good.
Who loves TWICE’s new look? I do! While the music video does have a more standard format, I found the solo shots of each member to be extremely captivating, which definitely draws my attention to the replay button once the video ends. I also like the edginess that some of the shots featured, which if you know me, is definitely an appealing point. I also really like the black and pink backdrop to their choreography shot that they are all wearing black in. Probably the edgiest the group has been in their career thus far.
I really enjoyed the performance for this track. The introduction was so good and the chorus looks fitting for the energy that we get during this part of the song. I also like the circle formation as the end, which I think was quite progressive.
Song – 8/10
Music Video – 9/10
Performance – 8.5/10
Overall Rating – 8.4/10