[Review] No One – Lee Hi ft. B.I (iKON)

Probably one of the biggest comebacks of last week was Lee Hi’s long-awaited return. And unfortunately, I missed it and delayed the review until today. Not to blame other people but I felt like if the comeback didn’t seem too sudden (Her teasers did come out of nowhere for me at least), I would have planned it into my agenda somehow. No One is Lee Hi’s first comeback since 2016 after the release of My Star. Since its release last Thursday, the song has topped charts all over South Korea, showcasing her power has remained the same despite an almost three-year break.

To me, No One starts off with a decent reggae beat. I did feel like the song did lose that particular colour that we normally associate with reggae as we progressed along with the song. While I think that sound compliments Lee Hi’s well-known vocals well, this ‘ loss of colour’ does make way for B.I’s rap feature. It gives the song a blast of intensity, which I think was much needed. Particularly after choruses that did not really seem to be captivating and were significantly underwhelming in my opinion. And it is because of this, I feel like the song hasn’t had the opportunity to stick into my head. It isn’t memorable and it doesn’t have me wanting to replay it. Based on what I have written, I think it is safe to say that I am not exactly into the song. The only thing (at this very stage) that has me interested is the fact that Lee Hi sounds like she curses in the song. ‘Officially’, I think she is singing a Korean word, but there is no doubt that about the presence of the ‘Shit’ in the song (even the English lyrics say so!). I am surprised about the lack of publicity or comments about this.

Not exactly sure what is going on in this video. But Lee Hi seems to be playing a cat with big dreams of falling in love and going on an adventure. While I do think the video is very YG, I felt the video to be extremely bland. I feel like the video is a good reflection of how expressionless Lee Hi’s face, as we have seen throughout her career. On top of that, we are treated to a lot of it throughout the video, as it did a good job of portraying some mystery. Lee Hi looks very pretty and mature in this video, which I think everyone is appreciating. I am not sure about B.I’s hair though. I did catch me off guard and looked messy (I talk from experience as I have a similar shaggy-like haircut as well at the moment).

From memory, Lee Hi doesn’t participate much in the choreography aspect of her performances. So it was nice to see her participate during the chorus. Though, it did seem obvious that she was more focused on live singing and not really perfecting the moves. As for the dance moves, I felt that they were quite bland, channelling the rest of the comeback.

Song – 6/10
Music Video – 6/10
Performance – 6.5/10
Overall Rating – 6.1/10

2 thoughts on “[Review] No One – Lee Hi ft. B.I (iKON)

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