[Review] Zimzalabim – Red Velvet

Mentioned in yesterday’s review, there were two major artists returning with new tracks yesterday. The first was the rising male group, Stray Kids, and the second (and focus for this review) is the well-established female group, Red Velvet. Their title track is Zimzalabim, which may be a foreign word to some (I have personally not heard of the word before). Google defines it as a magical word (similar to as Alakazam), so definitely we will expecting some hints of magic in this comeback. This is also the group’s first Korean comeback since RBB (Really Bad Boy).

My first response to the song was definitely a big WOW! I personally don’t think any words that I would use to describe it would be enough to fully cover the immense and loaded sound that we got from Zimzalabim. The track is extremely colourful, which is definitely something Red Velvet nails every time. Every single detail within the instrumental seems to be placed for a purpose. It would be hard to imagine the track without the presence of cowbells or that zipper spiral sound. I like how dark the chorus of the song, contrasting well with the more upbeat and bright verses. The members sound amazing. I thought RBB was an impressive display of vocals, but it seems like Zimzalabim managed to topple RBB from its throne. The rapping, I felt was perfect. But definitely, the stealing moment has to be the triple punch we got from Joy, Seulgi and Wendy for the bridge. The dance break was equally as awesome. I can see why it might be cringy for some people but I think the track is amazing as it is.

Zimzalabim is the magical theme park that the girls each buys tickets from. And from that point forward, it can be seen as a wild ride. Within the current trends of the KPOP industry, I wouldn’t be surprised if there is a hidden image within the music video (There might be something to Wendy, Joy and Yeri working at the theme park and how Irene was the only member not wearing the 3D glasses at the end). I did like how the theme park was put together despite its randomness. For example, the rollercoaster ended with a splash into a teacup, and then we are shown the members lounging around in the teacup. Once again, it is a very colourful and jam-packed music video, which reflects well with the song.

The dancing has to be an additional highlight to this comeback. I thought the serious tone of the chorus was conveyed well in the choreography, while the energetic dance break was well reflected. As for their outfits, they do seem odd-looking and mismatching. But its isn’t their worst.

Song – 10/10
Music Video – 10/10
Performance – 9/10
Overall Rating – 9.8/10

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