Jump-starting the final week of June is Chungha with her solo comeback! This time around, she is snapping her way back into the industry with the title track, Snapping and fourth mini-album, Flourishing. Her last comeback, Gotta Go, confirmed her growing popularity in the industry. And given how fast Snapping has risen on the charts so far today after a few hours of release, Chungha is definitely an artist to look out for.
To me, Snapping gives me 00s Western pop vibes. Surely, if someone was to repackage this song with just English lyrics, I would have a very hard time thinking this came from the KPOP industry. You might think that I am basing this on how she sings the very addictive and repetitive hook, ‘Snapping’. But I am also looking at other aspects, like the very attitude-heavy instrumentation that really gives off some flair that undeniably suits Chungha and the way she sings some other lines throughout the song. While Chungha does place a lot of emphasis on her performance routines, her vocals do a lot of flourishing here. In fact, I think she managed to overtake what she showed us in her previous comebacks, showing her growth in a very stylish and smart way. Finally, the brief pause before we get the final sequence of ‘I Know I Know, Snapping Snapping‘ ended the song with the attitude I mentioned before fresh in your mind, making perfect sense for a singer like Chungha.
Hands down, I think this has to be one of the best set of outfits that I have ever seen in a music video. I may be no fashion designer or fashionable in any sense. But what I saw in this video was captivating, beautiful, modern and so full of impact, bringing it into line with the attitude the song had. All of the sets looked very refined and stylish in their own way, going hand-in-hand with her outfits and looks. I really liked that fencing platform, which doubled up as a catwalk for Chungha as well. And as much as the water scenes are pretty much a cliche idea nowadays, I loved how elegant that set looked with the fabric hanging from above.
When I watch the performance, I see the words attitude and sass throughout it. This fits in perfectly with the song. But while I did see a lot of snapping, as expected from the title, it just didn’t have the same impact as Gotta Go had, which was the main reason to why she didn’t get a perfect score for this comeback.
Song – 10/10
Music Video -10/10
Performance – 9/10
Overall Rating – 9.8/10