[Review] Uh-Oh – (G)I-DLE

Also returning today is (G)I-DLE, with their latest digital single, Uh-Oh. We previously saw (G)I-DLE through their Senorita promotions back in February this year. However, it felt like they just release Senorita a few weeks back. So my initial feelings regarding the comeback were that it was so soon. Not exactly sure why this was the case but I guess that goes to show how much their previous comeback has grown on me. Let’s see if Uh-Oh will be able to have the same effect.

Uh-Oh takes on a hip-hop sound, reminiscent of the 90s era. There is a lot of aspects like the disc scratching and urban beat that makes it fit perfectly into this era. I also really like the use of violins in the instrumental, which I find to be quite cool and it gives off an epic vibe. I thought Soyeon’s opening vocals were surprising, as I am more used to her rapping. I find their vocals to be quite strong, as they do a good job of filling up the more minimal sections of the instrumental. Soyeon’s rapping is undeniably fire, like always. And the track is quite catchy, ticking boxes that we always knew that (G)I-DLE would have no hard time doing. I want to stay on that point, however, as it may sound like the group is going all over the place with their different sounds for each comeback. But there are a few aspects that make me think otherwise. LATATA does have a hip-hop feel to it, though it might not be explicitly showcased. So I feel like Uh-Oh is a nice revisit to that side. But more importantly (and I know I have mentioned this for a number of recent comebacks), the song contains attitude, which is definitely a (G)I-DLE characteristic. The songs that (G)-DLE already have under their belt are loaded with sass and attitude, which makes this track ideal to continue their portfolio. 

I like how (G)I-DLE channels the 90s hip-hop scene very well. It is a bold video as a result, which is an indication of a successful video. The start did seem like the television/VHS effect that I remember so fondly from that period of time. The use of bikers in the video was ideal and very intimidating, with the backup dancers doing a good job of continuing this intimidation. However, as expected in KPOP, you would expect a splash of colour. So their outfits (whilst still fitting into that era) and bouquet of flowers on the hummer helped offset that by a bit. I also like the underground hip-hop scene that they end the video with. Quite a cool video, overall.

Like the song, there is attitude to the performance, which makes it extremely fitting. I like how bold their outfits are. Given how conservative the Korean public is, I don’t think this would sit well with them. But it is a concept that works in my eyes, and I think we won’t see much of a change despite any forthcoming backlash. I thought the moves were cool, especially Soyeon’s dance break in the middle of today’s performance.

Song – 9/10
Music Video – 9/10
Performance – 9/10
Overall Rating – 9/10

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