[Review] Dear. Rude – JeA (Brown Eyed Girls) ft. Cheetah

It has been a while since we last heard from Brown Eyed Girls. As a group, their last comeback was in 2015. Since then, solo works have been the main focus of the individual members. But it seems like the BEG drought will be ending in 2019. Reports were published regarding an impending comeback this year. I am very excited about that. And just last week, JeA (the group’s leader) made her solo comeback with a new single, Dear Rude, which features Cheetah. Let’s take a look at this new release closely, as the peek I had over the weekend blew my mind).

As suggested above, this isn’t my first time listening to the track. I am quite concerned because this comeback could have been easily missed, given the limited amount of teasers and lack of promotions for this comeback. But that is a discussion for a different day. Dear. Rude is a powerful track filled with the message of female empowerment. From the very first second, it aims to be striking and bold, which it succeeds in doing. The instrumental doesn’t stop to ease the momentum, which builds throughout the track. JeA’s vocals just continue to come at you. Cheetah’s rapping is powerful, strong and packs a punch. If I were to describe the song as a real-life scenario, I would say that the song backs you (the listener) into the corner, forcing you to hear the message of the track. I found the track to be thrilling and suspenseful from start to end. As mentioned previously, I have been blown away with this return and anticipate any future releases in a very eager manner (let’s hope I don’t miss them).

As a song about female empowerment, the music video and its accompanying story is quite twisted. If you don’t like 19+ concepts (not the sexy kind, but more of the gory type), then this video isn’t for you. But if you like a little zombie or vampire action in your movies, then do contribute to the views for this music video. The video revolves around zombies. Each male zombie represents a figure in society that looks down or have previous;y ‘controlled’ females. The older zombie is like a father figure, the more normally dressed zombies are like society. They are turned to vicious monsters and act like animals because of this behaviour. A female neighbour came by and ends up getting turned into a zombie as well. But she appears to be more civilised and receives a balloon from JeA. As for JeA, she becomes the Queen and leader of this little zombie crew. The tables have turned and she uses the animal-like behaviour of the male zombies to infect the world, going back to the message that she can do whatever she wants. It is a dark video and it is a very different way of putting female empowerment into context. I liked the black and white shots throughout the majority of the video before the golden colour comes in at the end, suggesting the start to a new day and JeA as a new sun.

Song – 10/10
Music Video – 10/10
Overall Rating – 10/10

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