[Review] Love Loop – GOT7

Right after wrapping up their Eclipse comeback (which occurred back in May), GOT7 (minus Jackson) has returned to the Japanese music scene with a new release. The track is titled as Love Loop and is featured on the same-titled mini-album due for release at the end of the month. This is GOT7’s first Japanese release since the official release of I Won’t Let You Go at the start of the year. Currently, the group have officially kick-started their world tour, Keep Spinning, which is stopping at many more cities than ever before.

Looking back at the review I wrote for I Won’t Let You Go, the group departed from their usual EDM heavy tracks that they started their Japanese careers off with. Love Loop continues with this departure, going with a much more breezy and melodic track. The song manages to maintain the dance sound that GOT7 is known for in the majority of their title tracks. But the instrumental made the song feel like almost ballad-like, which I thought was very interesting. While this isn’t something new, I liked this changeup with GOT7’s sound. One important factor about the track is that the rapping took the back seat this time around. The vocals are the forefront of the song and drive its melodic nature. JB and Yugyeom’s vocals opened the chorus and I felt they were so impactful. In fact, I think there was a subtle show of intensity through the chorus, thanks to their vocals. Youngjae’s high note, even though it was more in the background, managed to blow me away. Based on what I am hearing and have written thus far, Love Loop is (obviously) different but quite memorable.

I really like the music video for Love Loop. The literal artistic touch to the background made the video looked so cool. I mentioned that the song was breezy above and the strokes and moving drawings in the background made it feel so visually as well. I also liked how the strokes/movement of colour was applied to their outfits as the video progressed, which was nice incorporation of the members into the video concept. I did mention in the Eclipse music video that it seems like their company is overusing the ‘green screen’. It is obviously used here but in a manner that looked amazing, so I don’t share those concerns this time around.

The snippets of choreography that could be seen in the music video (no live performance as of yet) felt very elegant and fitting for the song. Apart from that, I can’t make any other comments about the choreography as we didn’t get to see much in the video. But fitting and elegant are great observations to make, regardless.

Song – 8/10
Music Video – 9/10
Performance – 7/10
Overall Rating – 8.1/10

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