[Review] Icy – ITZY

ITZY is currently one of the biggest girl group debuts of the year. Their DALLA DALLA debut back in February pushed them towards the top of the industry, with the track becoming immensely popular throughout the KPOP world. And they continue to push forward with their very first comeback! Returning today, the group released the music video for ICY at midnight (KST) and their first mini-album, IT’z ICY, at 6PM (KST – just a few hours ago).

ICY is loaded from the very start and it gets you with its infectious beat. I like how the song doesn’t take a breather. As they approached the slightly less upbeat sections (such as the pre-chorus), you would expect some slow energy. But the song builds up suspense instead, keeping you hooked to the song. I like the funky and grooviness of the instrumental, which kept me hooked. And I like how they incorporated a hip-hop vibe to the song, despite its instrumentation leaning towards a different direction. Their vocals seem to be the weakest aspect. They were pushing too hard to stay on top of the instrumental.  The hooks were interesting. I didn’t like how they framed the chorus initially. But given the infectious nature of the song, the chorus has grown immensely. The final weak point of the song has to be the dance break.  As much as I think an intense dance break was ideal, I felt this one was a little too awkward. It didn’t feel balanced with the rest of the track. Maybe they went down a little too low for my liking or it just didn’t carry enough of the upbeat energy to get my approval.

I personally liked their approach with the music video. The lighting, camera angles, quality and the setting overall reminded me of TWICE’s Likey music video. They had the background actors stare at the ITZY members, who were flaunting their confidence to the public. The actor’s expressions, however, were a little not so convincing. Their amazement didn’t seem like they were amazed. But I guess they did that to further highlight the confidence. I think my favourite part has to be the final montage when they were on the electric tram.

The dance was pretty good. The chorus was very underwhelming, especially since it had all the hooks loaded in the song. But I enjoyed every other part. I liked how they slowly added each member to the start of the dance. I thought that looked quite cool. The dance break choreography also looked cool and edgy. Just the music wasn’t too my liking. And I thought their final choreography montage was the best bit overall!

Song – 8.5/10
Music Video – 9/10
Performance – 8/10
Overall Rating – 8.6/10

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