One of the bigger releases of the week came on Tuesday. Despite just wrapping up promotions for the very catchy and fun sounding Zimzalabim two months ago, Red Velvet has returned with Umpah Umpah, which is featured on the group’s 6th mini-album, The ReVe Festival: Day 2. Since its release on Tuesday, the song has already topped the charts, as expected for the popular girl group. However, the group has faced some problems with their concept, with accusations made against the group and SM Entertainment for plagiarizing outfits designed by Paris Stern (read the article here).
If Zimzalabim wasn’t to your liking because it was a little more out there in comparison to Red Velvet’s usual style, maybe you will like Umpah Umpah. Listening to the song, the brightness and energy from Zimzalabim is still present. But it is toned back and not as in-your-face as the mentioned track. Once again, Umpah Umpah is quite addictive. There was a number of layers to this. Firstly, the main repetition was keyed into my mind within a few listens. Secondly, the chorus was extremely melodic, which made their vocals shine ever so brightly. Thirdly, the instrumental made the track feel light, offsetting the heavier effects made by the deep Umpah Umpah repetition and their vocals. Towards the end, the song becomes anthem-like, which might be a first for the group and SM Entertainment. Overall, I thought the track was very well suited for the Summer season. Fun fact: you might be able to catch some of their references to past tracks including Ice Cream Cake, Red Flavour and Dumb Dumb in the lyrics.
Summer is about to end in Korea, so Red Velvet is making a last-minute trip to have some fun in the sun. But they are stopped in their tracks by a horrible rainstorm. So they use other methods to keep the fun ongoing. This includes playing board games and watching some TV. But some things just get in the way, such as bumping your head on the table while playing monopoly, a horrible TV connection (which Seulgi was picked to fix) and a leaky roof. While it looks like they are about to give up on their adventure of fun indoors, the group seems to use their imagination and persistence to enjoy their times indoors, which I think was highlighted by the group closing the door one more time without any disappointed looks or body language. Overall, it is another fun video that goes very well with the song!
Interestingly, there hasn’t been a live performance with the entire dance as of yet. And as far as I am concerned, I don’t think there were any teasers for a comeback stage next week as well (but do let me know if I am wrong, I just don’t remember seeing on on my Twitter feed). Form what I could see, the choreography looked nice. It felt like their least intense set of moves yet. But it was bright, fun and energetic, which are all elements that we have come to know and love Red Velvet for.
Song – 9.5/10
Music Video – 9/10
Performance – 8/10
Overall Rating – 9.1/10