Returning today is KARD, who has dropped their latest digital single, Dumb Litty. Picking today as a comeback date is rather intriguing. It is rare to see a mainstream KPOP group to release their comeback track on a Sunday, let alone a weekend release in general. But it is KARD and I am not going to question why a Sunday was picked. Might as well get a day of exposure before the rest of the competition. We last saw KARD through their Bomb Bomb promotions earlier in the year.
It seems like KARD’s songs are getting more intense as they release them. This is their most powerful release to date. It isn’t really surprising though, as it is something I am sure KARD had kept hidden for a while. Dumb Litty is centred around a lot of rapping, bringing BM, J.Seph and Jiwoo’s talents out in a very trendy fashion. Somin’s vocals do a pretty good job at keeping up, as well. I find the song to be very in your face, which is definitely a good quality. I also liked how they didn’t tone any parts back, keeping me on the edge of my seat the entire time. It seems a little cliche to do that nowadays, so I am glad they stayed clear of that. For the instrumental, the song features a very strong exotic vibe and hip-hop sound, with the combination of both giving the song a lot of character (if the rapping and fierceness weren’t enough). The chorus was catchy and I think something of this powerfulness deserves a lot more listens in the coming weeks.
The concept that the members went with this time around is Greek methodology. The choice of Greek mythology gods and goddesses for the members felt very fitting for each member. BM channelled Zeus and Thor, fitting for his position as leader of the group. J.Seph was Ares and Dionysus. Somin was Aphrodite and Chloris, while Jiwoo was Hera and Athena. And it wasn’t just the concept teaser images that featured this theme, as the members portrayed these strong mythological characters in the video. I thought the sets and use of colour in the video were fitting for the group and characters. The choreography shots were amazing. The highlight would be Jiwoo’s stare at the start of the bridge. They did kind of scared me and I think that will haunt me tonight.
Not really a performance thing. But I like how the lines were slightly more distributed this time around. This gives the chance for cameras to focus on the members in a more fair way, which will make any fans happy. As for the choreography, it is definitely a strong performance. The chorus moves were matching with the song, in the sense that it felt like it was coming at you the entire time. They also look very charismatic, which is hard to pull off when you have moves like this and lines to deliver like so.
Song – 8.5/10
Music Video – 9/10
Performance – 8/10
Overall Rating – 8.6/10