One of the most unjust news of 2018 was the termination of Hyuna and Dawn’s (formerly E’Dawn) contracts under Cube Entertainment for dating each other. This caused the start of a long hiatus for both artists. The pair ended up signing with Psy’s new company, P-NATION and returned as solo artists on the same day (yesterday). Today, I will be focusing on Hyuna’s latest solo single, Flower Shower, and I will be reviewing Dawn’s tomorrow. Flower Shower is her first solo track since the release of Lip & Hip in 2017.
Comparing Flower Shower to any of her Cube solo hits and you can clearly see that Hyuna has gone with a completely different sound. And I like this new change in direction. To put it into words, her new solo track has been stripped over any overwhelming synths and allowed to present in a more ‘bare’ form. It is definitely refreshing in an industry now inundated with tracks that rely a lot on synths. There is also a playful vibe in the song, which I have never really gotten from Hyuna’s tracks before. Flower Shower really gives her an opportunity to focus on her vocals and rapping, which I think were nice aspects. The chorus was really catchy, with the scratchy flute keyed into my memory after just a few listens. This trend of an instrumental-only (or lyric minimal) chorus is heavily used by almost every artist, so it is a little tiring. But Hyuna makes it work really well in this song. With a great song like this added to her discography, all I can say is welcome back to Hyuna!
I thought this was a really beautiful video, fitting for someone as beautiful as Hyuna. For once, it doesn’t feel like Hyuna is over-sexualised. I think I have mentioned before in one of her reviews that I am not too troubled about the sexual nature of her videos (and thought it was tame compared to Western media). But not once did that thought come across my mind. Instead, that playful vibe that I mentioned in the song review part was present. That or her beauty was highlighted in an elegant manner. I thought the pale colour palette was particularly nice in this video, along with the obviously artificial sets.
Looking at her dresses in this music video and what she is potentially wearing on the stage (based on the performance videos already released), that sexualising concept has definitely been trashed by Hyuna. As for the choreography, I thought it was nice. Not impressively, like most of the recent routines I have observed in the past few weeks. I did enjoy the chorus and thought it looked really dynamic.
Song – 9/10
Music Video – 9/10
Performance – 7.5/10
Overall Rating – 8.7/10