With Infinite on hiatus due to military enlistment, Woolim Entertainment is currently looking at their other male group to help fill the void in their company. The only problem is that Golden Child has been notably absent from the stage for over a year (the group did release Spring Again earlier in the year, but this was not promoted). So after their long hiatus, the company has decided to ‘relaunch’ the group, giving the younger group the ‘dark concept’ baton that Infinite was well-known for with WANNABE. Let’s see how Golden Child fairs with the new song and style.
Sometimes a change in sound is what the group needs to make them big. Take Girl’s Day as an example. Girl’s Day was popular with their cutesy concept but never would have reached their peak if they didn’t move onto a sexier and powerful sound. So by applying the same logic, WANNABE would hopefully be Golden Child’s turning point. And I personally think that this can be achieved. WANNABE is a good track. It isn’t groundbreaking, which I had expected given the use of the term ‘relaunch’. But there is enough to introduce me to a new side of Golden Child that I would like to see return in the future. The group didn’t flat out copy Infinite’s style, which would an obvious mistake. While I did hear some Infinite influence during the pre-chorus (the melody reminded me of The Eye), the group places a lot more emphasis on the instrumental mix. At times it felt smooth, other times you can feel the compressed tension. It felt a lot rougher with the EDM, but surprisingly not as intense as their senior counterpart. The vocal work was pretty good, but the rapping felt a little lacking in this track. I would have expected it to be a lot heavier and impactful. I also find the song to have a really catchy chorus, which helps earn the song ticks.
I do not know why but I found the use of black and gold in the music video to be very satisfying. Like it is an obvious choice with the use of a darker concept and the fact that their group name alludes to the use of gold colour. But it gave the video a fair amount of aesthetics. Some of the gray also came off as silver, which I thought looked really cool as well. I also thought the visual effects made this video look good as well, with black rocks bursting into gold specks as the members run towards the camera.
With the new darker side of the group prevailing, the choreography seems to take a more mature approach. A fair amount of body rolls and thigh dragging was present in the choreography during the slower parts of the song. During the more upbeat sections, the moves are a lot faster and matching with the EDM. I liked the choreography overall but felt the dance breaks could have been a lot more intense.
Song – 7.5/10
Music Video – 8/10
Performance – 7/10
Overall Rating – 7.6/10