BVNDIT made their return yesterday with Cool. This digital single is unfortutaely not a formal comeback. But since I enjoyed the song a fair bit and it had a music video, I had to place it on the review list. Cool follows the release of Hocus Pocus (the group’s debut single), Dramatic (the group’s first digital single) and Dumb (their comeback track released back in November last year). Both tracks were pretty good at the time of their release, so let’s see if Cool has the potential to as cool.
I find the track to be fairly simple. It is straight forward. And sometimes you need to things to be straight forward or simple. There is a potential problem in the sense that simple could be rather boring. However, if done perfectly, simple can definitely be pleasing. I find Cool to be of the latter category. The song isn’t jam-packed with synths effects that feel unnecessary. We do get some synths in the background, but they are used sparingly and kept very light. This allows their vocals to be heard without being masked in any way. The melody stands out and this obviously helps makes the song appealing. There is also a fun vibe to the song. All of this gets me tapping along to the song.. Its simplicity also doesn’t take the fun vibes down the cutesy route, which wouldn’t their image/sound. I do find the ‘dramatic’ flair just before each chorus to be rather odd and random. Not sure that I like that. Overall a pretty cool song that has my finger over the replay button.
We have seen this effect before in some music videos. So it isn’t a new idea. But since it has been a while, the use of images over the top of the person in the music video comes off as a new and innovative idea. Paired with the song, I find the video to be very refreshing as well. While the idea already gives off the impression of a cheap video, the shots where the members are in the studio really cheapens and dulls the video. I don’t like that section of the video. If they just continued the overlaid images only, I think the video would have fine.
While this isn’t a formal comeback, we are pretty lucky to get a full routine to the song. We don’t really get to see it in the music video for stylistic reasons. It is a simple choreography that compliments the song. There really isn’t much else to really mention about this. I did like how the routine changed with the tempo during the bridge.
Song – 8/10
Music Video – 8/10
Performance – 7/10
Overall Rating – 7.8/10