We end the week with the return of the KPOP group that is breaking records left, right and centre. BTS has broken more ground that any other artist in KPOP ever in the industry. And yet they continue to do so with every comeback. Today, the group returns with On, the title track from their fourth Korean album, Map of The Soul: 7. The album also features all the tracks from their 2019 mini-album, Map of the Soul: Persona, including Boy With Luv. The album also features Black Swan and Interlude: Shadow, which were pre-releases back in January.
One of my previous complaints with BTS previous comebacks (they were still good songs) was that it was catered to the Western industry and consequently lost the darkness that I really enjoyed from BTS back in the day. While On isn’t totally a dark track like Fake Love or Blood Sweat and Tears, the song is a step in that direction with its edgy vibes. I love the marching drums in the instrumental. It keeps the song coming at you in a consistent manner, driving the song along with a subtle yet heavy intensity. The subtle voice synths (what is the technical terms for this?) in the chorus that were made to match the style of a rolling drum beat was also quite cool. The dance break took me by surprise when I heard the first time. It takes a slight trap influence and infuses it with brass and some electric guitar, which I think is really cool. The vocal work was superb (loving how Jin got more lines than usual) and the rapping was, as always, top notch.
The music video is awesome. There is an epic feel to the video thanks to the wide shot and the very familiar backdrop. I am sure it has appeared on other shows and videos before, but I recognize it from American Horror Story. The lighting is also quite bright, while everyone else is dressed in black. There is a strong contrast with the backup dancers and the scenery. In the end, the members pop, which I think is really cool. They are in a mixture of black and white, so they do standout in the crowd. I also liked how the video was set up and made to look like the members (for some parts) appear out of nowhere. Whether that is part of the choreography, I am not sure. But it looks fantastic either way.
The choreography was also a standout. The chorus, for one, was pretty memorable by the end of the music video. Especially when it came to the raining lyrics. The circular motions they made with their hands somehow keyed into my mind. The second part has to be the dance break. Intense, edgy and very tough, bringing me back to my favourite eras of BTS releases. I do wonder, with such an extravagant music video and routine setup, how they will pull off comeback stages. It is either going to be mind blowing or over the top.
Song – 10/10
Music Video – 10/10
Performance – 9/10
Overall Rating – 9.8/10