[Review] Nonstop – Oh My Girl

Starting off another busy week full of comebacks from the industry’s big names is Oh My Girl, with Nonstop. The song features on the group’s seventh mini-album, which also shares the same name as the title track. This is the first comeback since the release of Bungee, the group’s participation on Queendom (where they came second, which earned them more attention and fanfare) and their return to Japan in January 2020. This comeback also marks the return of Jiho who took a hiatus earlier this year to focus on her health.

As South Korea will soon be entering a warmer climate as they have just one month until Summer kicks in, we can definitely expect to see a lot of songs from the KPOP industry to take on an energetic and fun vibe, typical of the season of Sun. While it isn’t the first to take on the Summer vibes, Nonstop is definitely one of the more obvious examples. The instrumental is a mixture of synth-pop and island genres, with a small injection of hip-hop when it came to Mimi’s rap sequences. As the first song of the year to use the island genre, the sound is relatively fresh. Though, I don’t expect this feeling to remain as more songs start adopting the 2018 and 2019 overused tropical and island trend. Oh My Girl’s song is pretty catchy, thanks to the addictive hook that they have embedded at the end of the chorus. I like how they add a little attitude to this one part, which definitely gives the song some character. Likewise, I like Mimi’s rap section as they added some edge to the song. What I also like about the song is that despite it being bright and energetic, I am glad that the group doesn’t go back to their cutesy roots. There is some points in Nonstop that does steer in that direction, but the song manages to stay on the more likeable side.

The song is about falling and loving for a friend. And they did so in a very beautiful and colourful video. The video takes on a virtual board game, which I think was a good concept. There is more to just the board game however, as their world seems to be overtaken with this virtual theme. This concept on the visual front alone matches the fun vibes that the song contains and the very bright colours really reflect that energetic side of the song, as well. The friend that plays the very important role of lover is a cute teddy bear. The bear does remind me of Ted from the movies, which probably isn’t the best bear/friend to fall in love with. Unless Oh My Girl has that effect on him, which I will totally understand.

The choreography is quite good and very energetic. Overall, I felt the feel and looks of the dance definitely fitted in with the song. There is a bit of aeygo, attitude, edginess and brightness throughout the entire routine. I just don’t find the moves all that memorable, which was a pity.

Song – 9/10
Music Video – 9/10
Performance – 7/10
Overall Rating – 8.6/10

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