It is time we bid farewell to another group. UNI.T was formed via the survival program, The Unit: Idol Rebooting Project back in February this year and made their formal re-debut in May with No More. Unfortunately, their contract permitted them to promote together for a couple of months hence the very early disbandment. The group returns for the final time with the mini-album, Begin With The End, and the title track, I Mean. UNI.T is also one member short as ZN has clashing schedules with her Laboum promotions and hence cannot participate in this comeback.
And with the unfortunate and saddening news out of the way, I Mean is a very upbeat and fun sounding track. It features a retro disco sound has a very infectious energy. There is no way you can listen to this song while being grumpy throughout all of it. But sadly, the song doesn’t have much else to offer. It stays relatively linear throughout the entire song, so with multiple listens, I am not too sure if I can see myself being that fond of it. I personally feel like the song could have used some rapping, as that could have given the song something to offer while also cutting the ‘linear sound’ that I described above. But putting that aside, we do get power vocals in this song, especially from N.CA, and I think that is a fantastic element. The hook is also catchy, so for the time being, I quite like the song.
The music video is shot with a retro concept in mind. A lot of the camera quality reminds me of KPOP music video’s in the 90s from girl groups. And it surely suits the song well. I also like how for some of their closeup shots, they did album cover pictures, which I thought was unique. I thought the outtakes at the end were quite cutesy and fun as well. Sadly, there isn’t much else to say in regards to the video.
The choreography is an effort to get some momentum in the crowd with its simple yet fun looking ‘horse-riding’ dance move. And I personally want to see this move take off and become the next trend, so the girls can get some sort of recognition for their hard work for the past year. I like it and thinks it fits in well with the song.
Song – 7.5/10
Music Video – 7/10
Performance – 8/10
Overall Rating – 7.5/10