It is time to get back on the ‘catch-up train’. Making their return last Wednesday, alongside WJSN and BoA (review coming soon!) was fromis_9, with their latest comeback single, FUN! And with a title like that and past fromis_9 songs, you can definitely expect the track to go one particular direction. This is the group’s first comeback since the release of the forever catchy Love Bomb back in October of last year.
I think we can all agree that the track is loaded with colour and energy, which goes hand-in-hand with its title name and the group’s identity. The song is best described as ‘fun and whimsical, which I think are all words that could have described their past title tracks thus far. The chorus stands out for obvious reasons. That downward spiral effect that the chorus has is very unique. And the short ‘Fun’ punchy hooks are very memorable. The vocals were quite nice and I liked them best during the slower pre-choruses. I found it interesting they gave the slight hip-hop twist to the vocal fragment of the second verse, while the rapping continued the momentum from the chorus. Another very unique touch to the song. I think I enjoyed every part of the song. I just felt the instrumental break could have potentially gone that extra length and have been more quirky to be a perfect fit, but it is fine as it is.
I actually think this was a very cool music video. The video is a whole heap of tiny informercials, showcasing a number of familiar brands. But the group puts a spin on each of these brands by incorporating their name. So basically the video introduces us to ‘Funta’, ‘Fromi Sweat’, ‘Bomb Noodles’, Fromis (a play on Adidas) and ‘Funsilk’. Unidentifiable is the green apple drink and I think the only legit company in this video was ‘Clear & Clean’. I also like their ‘NG sequence”. Not sure if it was real bloopers or staged, but it showed the members having an enjoyable time. Overall, a very ‘fun’ music video.
I love how energetic and cutesy the performance is. It is a song that begs for a lot of energy, and the performance serves that energy in a very enjoyable and organised manner. While it does look like a complex routine, I find it amazing how the members don’t look like they went through 3 minutes of cardio and movement.
Song – 9/10
Music Video – 9/10
Performance – 8/10
Overall Rating – 8.8/10