It has been a while since I have reviewed an SM Station track, so it is time to get back to those very special singles and collaborations. This week, we have Key (from SHINee) gracing our screens and music apps with Cold. The song features Hanhae, a well-known South Korean rapper who actually enlisted into the military in the past week. Key previously made his solo debut at the end of last year with One Of Those Nights and you can read my review for his solo debut by clicking the link. But let’s continue on with the review for Cold.
Cold is an R&B track that feels reminiscent of the R&B sound that artists like Crush and Heize have released previously. The song doesn’t seem to be that memorable in my books. There are a number of reasons why I think that. Key presents us with a nice voice in the song but it isn’t as capturing as Heize or Crush’s husky or raspy tone when it comes to their own solo work. The instrumental feels very standard and doesn’t offer anything interesting. There is some soft electronic piano featured throughout the song which did make the song slightly appealing. But that wasn’t enough to really consolidate its overall appeal. It isn’t all bad news though as the song is still pleasantly sound and Hanhae’s rapping did attract some more attention towards the song. I wouldn’t mind listening to it every now and then. Just constant replaying will bore me out of it even more and I wouldn’t personally go out of my way to find the song.
The music video revolves around Key as an artist and that he has fallen in love with a certain camerawoman or director of the music video that he is shooting within the music video. I guess he becomes so invested in his interest that he forgets what is there for and continues to have the video filmed despite all the staff members cleaning up behind him. I thought that was an interesting way to show that his crush wasn’t interested. I liked how they shot everything used vintage cameras and the vintage filter that was applied to the scenes. I found that the music video was suitable for the song, overall but equally as dry as the song.
Song – 6/10
Music Video – 7/10
Overall Rating – 6.4/10