We are at the end of a busy week full of comebacks. And I have covered a most of the major comebacks and releases this week over the last few days. But due to a planning issues, I cannot get around to do them all. Hence, why you sometimes see reviews days, weeks and months late. IMFACT’s latest release, LIE, happen to fall into the days category, which isn’t too bad compared to other reviews I have delayed. This is the group’s first comeback in over a year since the release of Only U in early 2019. LIE is has been confirmed to be the title track for the group’s upcoming first mini-album, LL, which will be released next week. A very interesting promotional tactic for the group’s title track to unveiled a week before the actual release of the album.
The other day when I was reviewing APRIL’s recent comeback, I did mention that it would a pity for them to take a break and return with the exact same sound. But I did not need to worry as they used that time to reinvent their sound and it is proving to be very successful. I wish IMFACT did the same thing, as they are very underrated and definitely deserve some attention. Despite being absent from the stage for the same amount of time, the group did not reinvent themselves. LIE relies on that deep house EDM sound that we had heard many times in the past from many artists. While this does make the group fall into the trap of releasing another ‘typical track’, there is something about LIE that just sticks out at me. It could be that the song features a fake (more so subdued) drop at the start of the choruses that I thought were very slick and makes the second half of the chorus feel a lot more explosive that if it was stuck in the front and followed standard conventions. It could be the fact that the rest of the track featured a more clean sound, a feeling that I don’t often get for an entire EDM track. That, or the display of impressive vocal and rapping work from all the members. There was a captivating feel to these two aspects of the song that had me coming back for more. Sure, they could have been more robust and dynamic with their sound, But LIE does an impressive job, in my opinion.
The music video for LIE follows that closeup and choreography combination format. But there are a few elments that has my interestied in the music video. There is a nice aesthetics with the video, thanks to the darkness. The way the colour comes and goes (and how there was usually one colour dominating the screen once colour entered the visuals) was also really interesting aspect of the video. It makes the music video a bit edgy and cool looking. I also like that scene where they were all standing in a circle with microphones and the camera just circles around them. The pictures on the way that Taeho pulls off the walls seem to depict gender neutrality (you can’t tell based on just their silhouette), which indirectly shows us that the group is support the LGBT community. Their acting was pretty good in this video as well. You can definitely see them going that emotive direction based on their acting, which aids the song.
IMFACT’s performance that accompanied LIE looked amazing. There was that slick feel to it when they got to the first half of the chorus. And there was a subtle explosion in this choreography when it came to the second half of the chorus. The rest of the performance was equally as fitting, which definitely makes the performance appealing to watch.
Song – 9/10
Music Video – 8/10
Performance – 8/10
Overall Rating – 8.5/10