It is always disappointing to see persistent groups try so hard but not get far with their careers. One of these groups is IMFACT, whose recent music has grown to be favourites of mine (regardless of what I have written in their respective reviews). And now, the group has returned once again with a brand new single, Only U. This is their first comeback since their NANANA comeback in August of last year.
To me, Only U is in line with NANANA and The Light, both of which were released last year. There is a westernised feel that makes IMFACT’s songs quite unique. Only U is a very grounded deep house song. The instrumental does provide the song with a blank canvas despite it being a very familiar and standard tone. But it is the vocals and the rap sequences that act like paint strokes and making this song into a decent painting. Their vocals are quite nice, especially during the chorus. The ‘Only U‘ repetition packs a punch with some unique energy. I really like the hoarseness of the rappers’ voice, giving a really strong texture. But the best bit of the entire song has to be the bridge and onwards. The sudden focus on some nice singing and then the sudden flick towards the EDM buildup was actually a very attractive section. And finally, that soft ending contrasts interestingly with the rest of the electronic based song, which I also quite like. Overall, another great song from the group.
I am not exactly sure what the music video is about but it feels like IMFACT are the girl’s guardian angels, helping her and protecting her throughout the video. We can see what they are doing but she cannot – but she is able to sense them. At the end of the video, we see both parties (i.e. IMFACT and the actress) interact, which I guess is that she believes them to be her friends but she doesn’t not about their guardian position. My only issue with the video was the kitchen scene. An exploding pot of boiling hot water does not equate to a food fight. But that is me being picky.
I wanted them to have a more impactful routine, to match that drop we get in the chorus. Instead, I felt like the choreography ended up weak. There were good moves but I don’t think it was enough to really give that fitting feeling.
Song – 8/10
Music Video – 7/10
Performance – 5.5/10
Overall Rating – 7.2/10