The second group I want to review today is TARGET, who returned with Baby Come Back Home on Tuesday of this week. If I don’t review this track today, I may end up reviewing the song a month later or possibly even forgetting that they came back. And I blame this all on their promotions. I had no clue that they were coming back until after I saw their dance practice video after their music video release, while the group was hidden away after a bare minimum promotional round for Beautiful, which I complimented thoroughly when it was released back in April.
Unfortunately, it doesn’t seem like Baby Come Back Home would be receiving similar comments as Beautiful did. And no, this isn’t one of those moments where I semi-lied to you to declare the song went a notch further. Baby Come Back Home ended up being one of their edgiest releases yet. But it is also their most boring yet. The song delves into dance and hip-hop, enabling a more aggressive sound. And while I do prefer this to a cutesy sound, the song doesn’t have any captivating elements to really appeal to my taste. The instrumental feels very standard and lacks freshness. There is a dance break during the bridge which attempts to change things up with a slightly different tempo. But just blended right into the rest of the song, causing repetition to become prevalent. The chorus, which is usually the major hook of a song, doesn’t have that addictiveness to it. The rapping and vocals were probably the more decent elements of the song. Just it wasn’t enough to compensate the other parts.
The music would share similar comments as well. There was a bland vibe to the video, which I just can’t help but notice when I put the video on. The members were acting cool throughout the video, which shouldn’t be a terrible thing. But I got the impression that some members were trying too hard during this close up. So they came off awkward from what I could see. Their choreography scenes were probably the most captivating section of the video. But I didn’t like their outfits, which added to that blandness that I have mentioned.
The choreography was decent. But it isn’t impressive. The edginess does flow through and I think there is some confidence that one would need moving from a soft concept o such an edgy one, like what TARGET did.
Song – 5/10 Music Video – 5/10 Performance – 6.5/10 Overall Rating – 5.3/10
Once again, I am a little late with a few reviews. I am still busy with studies so I will try my best to post when I am free. Monday had a number of releases so I was hoping to get through them today! One of the releases is TARGET’s latest single, Beautiful. This is the group’s first comeback since Is It True?, which was released back in July of last year.
Beautiful is a wonderful mix between a ballad-like track and a mid-tempo dance track. I thought the instrumental was very appealing due to its lightness Majority of the track was very peaceful and calming, thanks to the ballad vibes we got during the verses and that part that follows the post-chorus and before the second verse. I did enjoy the switching of the two styles. I found some moments, especially around the rap sequences, providing a light kick to really add to some texture to the song. The rapping was actually quite fitting overall for this light style for the most part. The only section that ended up being mismatching was that rough rap sequence that kicked off the bridge. But there was a contrast in texture that made me go ‘wow’. And if I were to imagine the song without it, I think it would be lacking that extra element. The vocals were nice, also fitting the light nature of the song. I found the song to be very appealing and it is slowly catching on some more as I listen to more of it.
For a group that doesn’t come from the biggest of companies and haven’t taken off (yet), I thought the video was put together well. I thought their pastel-like colour scheme was fitting for the light nature of the song. I also liked how they managed to give off a pretty aesthetic with the lights and the hologram lights in the background of their solo shots. Though, their lipsyncing in the video seems to be a little weak. At times I felt like they were just mouthing along, particularly the guy who did the extra rough textured rap line. That was rather noticeable in this otherwise appealing music video.
The choreography was fitting at times whilst a little odd at other times. Like the hopping-like moves in the second half of the chorus, I thought it just didn’t feel right for the vibes they were going for. Otherwise, it was a nice dance overall.
Song – 8/10 Music Video – 8/10 Performance – 7/10 Overall Rating – 7.8/10
TARGET is a lesser-known KPOP group in the industry, who made their debut earlier this year with Awake. While I wasn’t exactly a fan of their debut track, I am always willing to give artists such as TARGET another go, mainly because the type of songs change as groups mature. Is It True is released as the group’s first single album.
Is It True isn’t as awkward sounding as their debut single, which already says this track is much more likeable as a result. The rapping this time around feels fitting for the song, going hand-in-hand with the melodic driven song. The vocal work was nice, with the vocalists each having a different colour or roughness to their voice, which in turn gives the song some texture. I did like its flowy nature, which got that swaying effect that I commonly like. The only problem with this song has is that it quite plain and doesn’t really develop much. It is nice but it isn’t something that sets the group apart from the other rookies that are debuting at the moment. I think the song would have done a little better if it was released a few years back, mainly because it does remind me of some KPOP tracks in the past (i.e. songs released earlier in the decade).
The music video doesn’t have much going on. In a way, it matches the peaceful vibes that the song has. However, I don’t really find it that interesting because it lacks that factor. I did notice how each scene had a certain dominant colour, with the rest of the scene in a very neutral colour (see image below). And usually, the dominant colour was very confined to a small section within the scene, which allowed it be bolder. Not sure what its intended effect was but it was an observation picked up from the video.
Watching the choreography, I can’t help but notice that their hand movements resemble sign languaage. Know I don’t know exactly if this is the case (though some people agree according to the comments on YouTube) but it definitely makes the performance look extremely graceful and smooth. I also like the choreography during the bridge, especially when the members transition.
Song – 6/10 Music Video – 5/10 Performance – 8/10 Overall Rating – 6.1/10
A new group has made their debut on the stage. Target is a 7-member boy group under JSL Company. According to what I can find on the Internet, the group previously released a pre-debut track titled as Please Love Me, which was released 3 years back. Their debut track, Awake, was released last week.
To me, the song’s elements clash with each other, creating an awkward atmosphere. Awake started off a pretty dramatic classical instrumental, featuring some synths. But when the rap kicked in, the instrumental and rap just didn’t connect with each other. It just felt uncomfortable. The vocals were the only time that the song felt comfortable but even then, it was just too plain for my liking. I just felt that they could have gone for something more dramatic or attention grabbing during the chorus. The ending was nice, with the brief pause and high note. But overall, I felt the song was either not memorable due to its lack of momentum or it was memorable but for the disconnected start.
The music video isn’t bad. I am a little confused with the storyline though. The members seem to be in a coma of some sort (for some reason). One of the members seem to wake up from their coma and tries to wake up their friends after realizing something was wrong. That was basically what I got from it and I don’t know how or why they got into that position. The sets were one of those reused ones, which for some reason felt well used in this video (maybe it just fitted the concept). There was also a more dark and mysterious feel to the video, which I don’t think we see much nowadays.
The choreography for this was really cool. I really liked the section where some the members are lying on the ground (while the other half are standing) and then there was a really cool yet smooth switch that happens within a second with the three members in the middle (at 2:18 of music video).
Song – 4/10 Music Video – 6/10 Performance – 8/10 Overall Rating – 5.4/10